The INSIDER Summary:
- Kendall and Kylie dropped a new line of "Vintage" T-shirts on June 28.
- The shirts feature their faces and brand logo pasted over the faces of iconic rappers and bands.
- One style also prominently displays one of Kylie's Instagram photos over bands' logos.
- The shirts cost $125 each.
- People on social media are not impressed.
Kendall and Kylie Jenner's latest business venture has landed them in trouble with fans for using retro styles to further their brand, according to Cosmopolitan.
On June 28, their brand Kendall + Kylie launched a line of "Vintage" T-Shirts that show their faces plastered over famous musicians including Tupac, The Doors, Biggie Smalls, and Pink Floyd. The distressed, faded shirts cost $125 each.
Kendall and Kylie's faces and logo appear in bold, bright colors that make it difficult to see the original designs.
Some shirts even feature one of Kylie’s Instagram posts painted over vintage band logos and album covers.
Despite the controversy, the Kendall + Kylie shop notes that all three designs are running low in stock.
The website claims that the shirts are all unique. "All shirts are assorted and one of a kind," the website notes. "What you get may vary from your friends and what is pictured on site, as each tee shirt is a vintage original."
But many people on social media say the shirts are blatantly co-opting musicians' images.
are kendall and kylie jenner ... really putting pictures of themselves ... on band tshirts ... and selling them ... pic.twitter.com/8ael3RH0Ay
— kaila ✨ (@groovynesmith) June 28, 2017
Kylie and Kendall literally steal ideas from other brands and call it theirs and people still buy it I'm so
— isabella (@yhesainlarent) June 28, 2017
Kendall and Kylie are trash for so many things... but this... this is straight disrespectful, and they're selling them for $125 each 🤦🏻♂️ pic.twitter.com/W50WqHUpRw
— Cj Conde (@carloscjconde) June 28, 2017Some users have accused the Jenners of cultural appropriation.
I am #DEAD tht Kendall + Kylie put their family's initials on a Tupac shirt and are selling it for $125 pic.twitter.com/Wv3oGupGQO
— alliehustle (@alliehustle_) June 28, 2017
Kendall & Kylie are disrespectful af for putting their faces & initials over pictures of biggie & tupac! did Kanye okay this?! pic.twitter.com/L3RwFrDSj9
— Silvia (@_BraveHeart) June 29, 2017
the "vintage tees" on Kendall and Kylie's shop are just distressed t-shirts w their old Instagrams on them. remarkable. pic.twitter.com/RE9tSG2Q3f
— mariah (@mRiah) June 28, 2017
Kendall and Kylie Jenner exploiting very important culture yet again for their own benefit. You are the downfall of your generation.
— Rad Horror (@radhorrorband) June 29, 2017It's not the first time the Jenners have been called out for cultural appropriation. Kylie was recently accused of stealing her camo-style designs for The Kylie Shop from a black designer, while Kendall has faced backlash most notably for the controversial Pepsi ad that she starred in as well as her Vogue India cover.
As yet, the Jenners have not responded to the criticism over their new T-shirt range.
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