The INSIDER Summary:

• Kylie Jenner and brother, Rob Kardashian have teamed up for another family collaboration.
• Kylie Jenner took to Snapchat to reveal a new Arthur George sock collection which happens to feature her face.
• The line consists of three different pairs of Kylie related socks.
• The pairs can be purchased separately or as a box set in the Kylie Shop.

Kylie Jenner, who is no stranger to collaborating with members of her famous fam (the most recent being Kim Kardashian West), has a new business partner to speak of: brother Rob Kardashian.

The 19-year-old star revealed merch from their shared line on Snapchat today, and while their goods likely won’t be inspiring any new makeup trends, they just might lead to an upsurge in sock sales.

That’s right; rather than naming a lipstick shade for her brother, Jenner is the face (literally) of Kardashian’s new Arthur George sock collection, which bear her likeness on the side.

Available now in the Kylie Shop, you can choose from the above pictured Kylie x Arthur George Face Socks, Middle Finger Socks, or Heart Lip Socks, all $15 per pair. Better yet, buy the Box Set and get all three pairs for $35 (a 22 percent discount).

Whether it’s a marketing ploy to help Kardashian boost his image after all the drama he’s been embroiled in with Blac Chyna as of late, or he was simply next up on Jenner’s list to collab with (she’s worked with just about everyone else in the fam at this point, from her special lip kit line with Khloé to her apparel collection with Kendall), we may never know, but we must say: They ARE kinda cute.

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