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At 29 years old, 'Project Runway' judge Elaine Welteroth became the youngest editor-in-chief in Condé Nast history. Here are the 5 ways she rose to the top.

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Elaine Welteroth

At 29, Elaine Welteroth became not just the youngest Editor-in-Chief in Condé Nast's 107-year-old history, but also only the second black person to ever hold an EIC title at the company.

Her promotion was praised throughout media circles as being a step forward in the publishing industry, and marked a new era in media representation. She is credited with transforming Teen Vogue into a political and social outlet, noted for its inclusivity with editorials that highlighted a diverse array of voices. 

However, Welteroth makes it known in her 2019 memoir, "More than Enough," that her road to the top was not a glamorous one, and that at nearly every turn, there was a struggle. In fact, she writes, even after she had reached the top, there was still much fighting to be done. 

"Women aren't taught to get comfortable with making people uncomfortable," she wrote in her book. 

Thus the title of her memoir, "More than Enough", is supposed to speak to those who have always felt like the underdogs — reminding each and every person that they are "more than enough" for the world in which they live, and "more than enough" to qualify for any dream they want to chase.

At the same time, "more than enough" is what Welteroth gave as she climbed through the editorial ranks, starting from her small city of Newark, California all the way to the big leagues in New York. It's the type of career trajectory that serves to inspire, producing a memoir unlike the rest.

Keep reading to find out five ways Welteroth was able to quickly rise through the ranks of the editorial industry.

Welteroth didn't immediately respond to a request for comment from Business Insider. 

SEE ALSO: Lower pay, more harassment: How work in America has failed women of color

DON'T MISS: At my first boardroom meeting, there wasn't a seat for me at the table full of white men, so I asked the CEO to move over

5. Giving 'more than enough'

Welteroth started off as an editorial intern at Ebony magazine.

At the time, Ebony was a small company with fewer resources than the "mainstream" publications. Welteroth took this to her advantage and began pick up more projects to help Ebony make up for the fact that they were severly understaffed. 

In doing this, she acquired skills early on that allowed her to thrive once she left the magazine. 

Later, she assumed the role of production assistant and then, at the age of 22, she was formally promoted to beauty and style editor.

"There is hustle and there is flow," she wrote in her book. "And you cannot successfully achieve one without the other."



4. Taking risks

Once Welteroth left Ebony, she knew the jump from a traditional black magazine to other publications was going to be hard.

She wrote that on her journey to find a new job, hiring managers would often tell her that she was "overqualified" for the position. 

"My fears of being pigeonholed in Black media were being legitimized with every closed door," she wrote. "But I kept knocking anyway, pulling all-nighters on edit tests and hustling even harder at work to beef up my clip book — producing up to twenty-five pages an issue." 

Eventually, with intense networking and a  clip book, she was offered a position at Glamour magazine as a beauty writer and editor. This position allowed her to enter the Condé Nast realm. Condé Nast is one of the most prestigious mass media companies in the world, and own publications such as Glamour, Teen Vogue, and Vogue. 



3. Learning from past mistakes

At one of her first major photoshoots for Teen Vogue, Welteroth quickly learned that in the age of the internet, images often speak louder than words.

She published a magazine spread about black natural hair meant to reflect the diversity of black hair, only to accidentally exclude dark-skinned black girls. The spread caused controversy and revived debates about colorism in the magazine industry. But rather than hide from the controversy, Welteroth took it head on.

She posted an op-ed on Teen Vogue's website stating:

"I will be the first to say that the industry still has a long way to go in addressing the deep need for more affirming messages .... As one of the few Black beauty editors, it is a responsibility that I do not take lightly," she said.

Later in her book she also wrote, "As writers, as magazine editors, as people with public platforms, we are the cultural agenda setters. We signal with our editorial decisions what the priorities are." 



2. Speaking to be heard

When she was promoted to editor-in-chief, Welteroth was initially told she would have to split her responsibilities and salary with two other people. She wrote this was something she would "fall on her sword" for, so she requested to at least be paid with "dignity."

"Women are taught to work hard and to play by the rules. We are taught to never overstep, to stay in our lane, to keep our head down, to go with the flow, to never be too loud or disagreeable. Not to be bossy. Not to be pushy. We are not encouraged to know our worth, let alone demand it," she wrote. "Women aren't taught to get comfortable with making people uncomfortable."



1. Never standing down

After less than two years, Welteroth became known as the driving force behind Teen Vogue's transition into a political and inclusive publication. Her fearlessness was driven by her mantra to just "do it anyway" and, as result, she ended up making big changes in the publishing industry. 

"In order to change the stories," she wrote in her book. "You must first change the storytellers."  

Welteroth said she always believed that her purpose was greater than her fear, so when it was time for her to finally leave Teen Vogue and venture into the unknown, she said was ready for what was to come next.   

In the end, she didn't stand down; she stood up, and walked. 

"My mission at Teen Vogue was to make young people whose voices had been marginalized feel seen, centered, and celebrated," she wrote in her book. "I did what I came to do. I had done enough. I was enough. And I was ready for more." 

The new season of Bravo's "Project Runway" airs on December 5th at 9:30pm. Welteroth 's memoir "More than Enough" is available for purchase on Amazon




There might be another reason Instagram is testing hiding 'likes': to get you to post more

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FILE PHOTO: Silhouettes of mobile users are seen next to a screen projection of Instagram logo in this picture illustration taken March 28, 2018.  REUTERS/Dado Ruvic/Illustration/File Photo

  • Instagram, the wildly popular photo- and video-sharing app owned by Facebook, is testing out a major change: hiding "likes."
  • The move has been controversial, and Instagram leader Adam Mosseri has explained by saying, "Our interest in hiding likes really is just to depressurize Instagram for young people."
  • But, according to a new report from CNBC, there's another, more business-focused reason Instagram is dropping likes: because Facebook believes it will get users to post more.
  • Visit Business Insider's homepage for more stories.

Instagram is making a huge move: It's dropping "likes" from the wildly popular photo- and video-sharing app for some users in an ambitious test.

You'll still be able to see the likes on your own posts, just not those of others, a move that Instagram head Adam Mosseri said is intended to "depressurize Instagram for young people." 

So the logic goes: If you can't see likes on other peoples' posts, you won't feel bad that your posts have fewer likes than theirs. "We will make decisions that hurt the business if they help people's well-being and health,"Mosseri said at Wired25 in mid-November.

But that explanation isn't the full story, according to a new CNBC report. Apparently Facebook's growth and data science teams believe that hiding likes may actually increase user engagement.

In short: Without likes, people may post more.

More than just posting more, the theory goes, users will stay engaged with the app for longer periods of time — thus, boosting Facebook's potential ad revenue from Instagram users. 

Instagram declined to respond to Business Insider's request for comment. 

Though Mosseri has acknowledged the potential for this effect before, the explanation for removing likes from Instagram has repeatedly focused on efforts to make the platform less toxic. 

"It's about young people," Mosseri said at Wired25 in mid-November. "The idea is to try and depressurize Instagram, make it more of a competition, give people more space to focus on connecting with the people that they love, the things that inspire them. But it's really focused on young people."

Notably, for now, it's just a test, and the company hasn't announced more official plans for a permanent change. Even still, there's already been one unintended consequence: Instagram's most valuable users — influencers and celebrities — are threatening to leave if the platform eliminates likes. 

Mosseri has acknowledged that the change could have other consequences, like increasing user engagement — but that's not the point, he said.

"It'll likely effect [sic] how much some people engage on Instagram, probably liking a bit less and posting a bit more,"Mosseri said on Twitter, "but the main thing we're trying to learn is how this effects how people feel."

SEE ALSO: Here's what your Instagram posts will look like without 'likes'

Join the conversation about this story »

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An artist sold a banana duct-taped to the wall for $120,000. On Sunday, someone tore the fruit off the wall and ate it.

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banana art

  • Italian artist Maurizio Cattelan displayed a piece titled "Comedian" at the Art Basel Miami art fair this week.
  • "Comedian" consists of a single banana duct-taped to a white wall.
  • ArtNet's Sarah Cascone attended a VIP preview for Art Basel Miami and reported that the first edition of the piece sold for $120,000. 
  • On Saturday, a performance artist ate the banana off the wall at Art Basel Miami. The next day, the gallery took down the "Comedian."
  • Visit Insider's homepage for more stories.

Earlier this week, Italian artist Maurizio Cattelan put up a piece titled "Comedian" at the Art Basel Miami festival. Two editions of the piece were sold for $120,000. Cattelan parted with another for $150,000.

"Comedian" is a single banana duct-taped to a wall. It's sourced from Perrotin, the Parisian gallery with locations in New York and across Asia.

The visitors to Art Basel Miami adored the piece; dense crowds prompted the gallery to take "Comedian" down on Sunday. 

"This morning, following recommendations, we removed the installation at 9 a.m.," the gallery's stated in a press release, adding, "Art Basel collaboratively worked with us to station guards and create uniform lines. However, the installation caused several uncontrollable crowd movements and the placement of the work on our booth compromised the safety of the artwork around us, including that of our neighbors."

But "Comedian" didn't leave the wall before disaster struck. Performance artist David Datuna reportedly grabbed the banana on display at Art Basel, tore it off the wall, and devoured it on Saturday. 

He posted a video to Instagram showing off his feast, titling the performance "Hungry Artist."

 

"I love Maurizio Cattelan artwork and I really love this installation, Datuna wrote. "It's very delicious 🙂"

'Comedian' can be any banana and any piece of duct tape

On Thursday, Perrotin told ArtNet's Sarah Cascone that it wasn't worried about someone stealing "Comedian."

That's because, without the artist's certificate of authenticity, "Comedian" reverts to just being banana on the wall. 

banana art

According to Art Basel Miami, Datuna's smorgasbord didn't destroy the art work or detract from the piece's monetary value. 

The "Comedian's" $120,000 to $150,000 price tag doesn't encapsulate a specific banana or piece of duct tape. Rather, the buyers bought the concept of the piece, including a certificate of authenticity from Cattelan, as well as instructions on how to install the artwork. 

That way, the art collectors can replace the banana whenever it rots — or gets eaten as a midday snack.

Cascone reported that Art Basel Miami has a spare banana on hand. According to the New York Times, after Datuna's stunt, the gallery simply taped another piece of fruit to the wall.

Join the conversation about this story »

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Google's latest Pixel update automatically silences unknown numbers in a push to end robocalls once and for all (GOOGL)

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Google Call Screen

  • Google's journey to end automated telemarketing — also known as "robocalls"— is taking another step forward this week with a major update to Android's "Call Screen" feature.
  • The latest update enables Google's Pixel smartphones to outright skip phone calls that may be automated. Your phone doesn't even ring if it receives a call from an unknown number.
  • After Call Screen intervenes, it determines whether the call is from a robot. If it isn't, Google Assistant transcribes the caller's text and provides you with more information "a few moments later."
  • Though the new feature rolls out to Pixel 4 users first, Google says it's coming "to all Pixel devices with Android 10 over the coming weeks."
  • Visit Business Insider's homepage for more stories.

Google is stepping up its long-running effort to curb the billions of unwanted robocalls Americans receive each year.

The latest move is a major upgrade to Android's "Call Screen" feature, which enables Google Pixel owners to screen phone calls using Google's virtual assistant.

Where Call Screen users previously had to activate the function, the update automates the service. Call Screen "now helps you automatically screen unknown callers and filter out detected robocalls before your phone ever rings, so you're not interrupted by them," the company said.

In short: Unknown numbers will skip your phone's ringer, and Google Assistant — the company's version of Siri — will answer the phone call for you. If the service determines you're not getting a call from a robot, it'll push the phone call back to your ringer "with helpful context about who is calling and why."

Here's a look at how it works:

Google call screening gif

The Call Screen upgrade is coming to Pixel 4 owners first at some point this month, but a Google representative said the update will "roll out to all Pixel devices with Android 10 over the coming weeks." That includes Google's Pixel, Pixel 2, Pixel 3, and Pixel 3a.

But it may be a while before all robocalls go away. That's because of the way some telemarketing services catalog their phone number databases. These services can track whether numbers they call answer attempted outreach. Numbers that receive a pick-up are subsequently marked as answered phone numbers, and those numbers are targeted again.

Some automated call services often use number-spoofing services that enable them to hide their identity as another phone number. This could be because the call is coming from a telemarketer with multiple call centers but a single call-back number, or because it's a scam caller looking to avoid being detected or marked as spam.

If these robocalls are categorizing Call Screen's screened call as a "pick-up," it could result in more calls. We'll have to wait and see how it works in real life to know for sure.

SEE ALSO: Americans were hit with 26.3 billion robocalls in 2018, a whopping 46% increase from the year before — here are some ways to stop them

Join the conversation about this story »

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The 25 major companies with the most satisfied employees of 2019

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20 Culture_Confluent_Comparably

  • Compensation monitoring site Comparably released their ranking of the best places to work if you're looking for positive company culture.
  • Comparably asked employees at each company a series of 50 questions related to company culture, such as whether they were excited about going to work or whether they had good work-life balance.
  • Silicon Valley giants like Google and Microsoft took some top spots, as did HR giant ADP.
  • Visit Business Insider's homepage for more stories.

While some buzzystartups made headlines for forcing workers into long shifts without much positive feedback, other firms have mastered the art of keeping employees happy.

Comparably, the compensation monitoring site, released their list of the major firms that have the most positive company cultures. Comparably asked employees at each company a series of 50 questions related to company culture, such as whether they were excited about going to work or whether they had good work-life balance.

Many northern California and Silicon Valley firms took the top spots as having positive company cultures. These firms, like Google and Microsoft, offer full-time workers high salaries and in-office perks.

Some retail firms, like grocery chain H-E-B and wholesale shop Costco, also made the top 25 for company culture, as did HR giant ADP.

Here are the 25 best companies for company culture (you can review the full list here):

25. Northside Hospital

Headquarters: Atlanta, Georgia

Industry: Hospital and healthcare

Description: The Northside Hospital healthcare system is a not-for-profit healthcare provider with more than 150 locations across Georgia, including three acute-care hospitals in Atlanta, Cherokee County, and Forsyth County



24. TaskUs

Headquarters: Santa Monica, California

Industry: Outsourcing/offshoring

Description: TaskUs provides next generation customer experience that powers the world's most disruptive companies through the partnership of people and innovative technology.



23. Vector Marketing

Headquarters: Olean, New York

Industry: Consumer goods

Description: Vector Marketing Corporation is a wholly owned subsidiary of CUTCO Corp., which has manufactured CUTCO Cutlery in Olean since 1949. 



22. BambooHR

Headquarters: Lindon, Utah

Industry: Human resources software

Description: BambooHR offers an online HR software platform for small and medium-sized businesses.



21. Trimble

Headquarters: Sunnyvale, California

Industry: Electrical and electronic manufacturing

Description: Trimble's core technologies in positioning, modeling, connectivity and data analytics enable customers to improve productivity, quality, safety and sustainability.



20. Confluent

Headquarters: Mountain View, California

Industry: Computer Software

Description: Confluent offers a streaming platform that enables companies to easily access data as real-time streams.



19. Sage

Headquarters: Atlanta, Georgia

Industry: Computer software

Description: Sage is an American provider of Financial management and services. The company was founded in 1999 and it was acquired by The Sage Group PLC for $850 million in 2017.



18. LogMeIn

Headquarters: Boston, Massachusetts

Industry: Computer software

Description: LogMeIn is a provider of software as a service and cloud-based remote connectivity services for collaboration, IT management and customer engagement, founded in 2003.



17. H-E-B

Headquarters: San Antonio, Texas

Industry: Retail

Description: Founded in 1905, H-E-B operates more than 358 stores in a number of formats, including superstores, supermarkets, and gourmet markets.



16. Southwest Airlines

Headquarters: Dallas, Texas

Industry: Airlines/aviation

Description: Southwest Airlines Co. is a major American airline.



15. Sunrun

Headquarters: San Francisco, California

Industry: Renewables and environment

Description: Sunrun is a United States-based provider of residential solar electricity



14. Workfront

Headquarters: Lehi, Utah

Industry: Computer software

Description: Workfront is the a work management application that connects enterprise work, collaboration, and digital content into an operational system of record (OSR).



13. KeepTrucking

Headquarters: San Francisco, California

Industry: Transportation software

Description: KeepTrucking connects trucks with a fleet management platform.



12. LinkedIn

Headquarters: Sunnyvale, California

Industry: Internet

Description: LinkedIn is an American business and employment-oriented service that operates via websites and mobile apps. It is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs



11. GitLab

Headquarters: San Francisco, California

Industry: Information technology and services

Description: GitLab is an open-source code collaboration platform that enables developers to create, review, and deploy code bases.



10. T-Mobile

Headquarters: Bellevue, Washington

Industry: Telecommunications

Description: T-Mobile is a mobile telephone operator with 101 million subscribers.



9. Qualtrics

Headquarters: Provo, Utah

Industry: Experience management

Description: Qualtrics Experience Management (XM) is a software platform that helps brands continually assess the quality of their four core experiences — customers, employees, products, and brands



8. Costco

Headquarters: Issaquah, Washington

Industry: Retail

Description: Costco Wholesale is a multibillion dollar global retailer with warehouse club operations in 11 countries



7. Smile Brands

Headquarters: Irvine, California

Industry: Hospital and healthcare

Description: Smile Brands is one of the largest dental service organizations in the United States.



6. Insight Global

Headquarters: Atlanta, Georgia

Industry: Staffing and recruiting

Description: Insight Global is a national staffing and services company that specializes in sourcing information technology, government, accounting, finance, and engineering professionals and delivering service-based solutions to Fortune 1000 clients.



5. HubSpot

Headquarters: Cambridge, Massachusetts

Industry: Marketing Software

Description: HubSpot is a leading growth platform with thousands of customers around the world.



4. Google

Headquarters: Mountain View, California

Industry: Internet and cloud Computing

Description: Google is an American multinational technology company that specializes in internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.



3. ADP

Headquarters: Roseland, New Jersey

Industry: Human resources

Description: Automatic Data Processing, Inc., commonly known as ADP, is an American provider of human resources management software and services.



2. Zoom Video Communications

Headquarters: San Jose, California

Industry: Information technology and services

Description: Zoom Video Communications provides remote conferencing services using cloud computing. Zoom offers communications software that combines video conferencing, online meetings, chat, and mobile collaboration.



1. Microsoft

Headquarters: Redmond, Washington

Industry: Computer Software

Description: Microsoft Corporation develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and related services



Bernie Sanders has a $150 billion plan to turn the internet into a public utility with low prices and fast speeds — here's how his plan works

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Bernie Sanders, November 2019

  • Democratic presidential candidate Sen. Bernie Sanders recently announced a $150 billion, four-point plan that would fundamentally transform how the internet works in the United States.
  • The plan would effectively turn the internet into a publicly-provided utility, similar to how water and power are distributed.
  • The broadest goal of the proposal is to provide every American with access to affordable high-speed internet. "High-speed internet service must be treated as the new electricity," the proposal says, "a public utility that everyone deserves as a basic human right."
  • Here's how Bernie thinks it can be done.
  • Visit Business Insider's homepage for more stories.

Democratic presidential candidate Sen. Bernie Sanders just unveiled a sweeping $150 billion proposal that would fundamentally reshape how the internet works in the United States.

The plan, dubbed "High-Speed Internet for All," would effectively turn the internet into a public utility along the lines of water and power. "High-speed internet service must be treated as the new electricity,"the proposal says, "a public utility that everyone deserves as a basic human right."

To that end, the $150 billion would go to creating "publicly owned and democratically controlled, co-operative, or open access broadband networks." 

Here's how it works:

SEE ALSO: Photos capture how Bernie Sanders went from being a working-class kid in Brooklyn to a top 2020 Democratic presidential candidate

1. Requiring internet service providers like Verizon and Comcast to offer "a Basic Internet Plan that provides quality broadband speeds at an affordable price."

The core of Sanders' high-speed internet plan is to provide internet for everyone in an affordable way.

Its primary method for doing that: FCC regulation.

"The FCC will review prices and regulate rates where necessary, ensuring areas without competition aren't able to run up prices," the plan says. "We will also require providers to offer a basic plan for a regulated rate to all customers, ensuring everyone will be able to affordably connect to the internet."

The "providers" in question are massive media conglomerates like Verizon, Comcast, and Charter. "Bernie will regulate these providers like a utility," it says.

The proposal includes further subsidies for people who qualify for government assistance programs like SNAP, Medicaid, and TANF, and it proposes free broadband in all public housing.



2. Redefining "minimum broadband speeds" so that 100mbps down/10mbps up is the floor.

Calling for "high-speed broadband" doesn't mean much if your definition of "fast" internet is stuck in the past. The current FCC minimum to be considered broadband is 25 Mbps down/3 Mbps up. 

It works, and it gets the job done well enough, but it's a slouch compared to many other parts of the world. Under this proposal, the FCC would increase its minimum to 100 Mbps down/10 Mbps up. 

It's a little detail that makes a big difference in the broader plan, as it guarantees a base level of internet speed that makes using the internet a far easier process.



3. Breaking up companies that offer internet service and provide content — like Comcast and Verizon.

Over the past several decades, the telecommunications industry has consolidated into a few major players who provide internet access, and those companies have, in turn, merged with the major media companies. The resulting giants will sell you the internet and cable service you use and provide the content that runs on those services. 

Under the Sanders proposal, these conglomerates would be broken apart.

Rather than the FCC, the proposal says Sanders would use "existing antitrust authority" to dismantle "internet service provider and cable monopolies." Moreover, he would "bar service providers from also providing content." 

Comcast, which owns NBC, would likely have to unwind that purchase. AT&T, which owns WarnerMedia (HBO, Turner, Warner Bros.), would likely have to unwind that purchase.



4. Providing $150 billion to create "publicly owned and democratically controlled, co-operative, or open access broadband networks."

While enforcing regulations on major internet service providers, the proposal includes a major expenditure: $150 billion to create "the necessary resilient, modern infrastructure" for high-speed broadband that's widely available and affordable.

The money is part of the broader Green New Deal initiative, and is intended for "municipalities and/or states to build publicly owned and democratically controlled, co-operative, or open access broadband networks."

One major condition is included: Grants from the funding must go "toward creating good-paying union jobs," and come with rigorous standards.



5. Ending data caps and speed throttling.

Another notable detail in the proposal: Putting an end to data caps and speed throttling.

As people stream more content and download larger, higher-definition movies, TV shows, and games, they use more data. Just as that amount has increased, some internet service providers have begun placing caps on users — 200 GB per month, for example. If you go over your cap, there's a chance you'll get slapped with a charge.

In some cases, your provider may even "throttle" your service speed in an attempt to dissuade use. The proposal from the Sanders campaign explicitly calls for the elimination of both practices.



The CEO of $24 billion Adyen oversaw Europe's most successful recent tech IPO. Here's why he's still hiring builders and not optimizers. (ADYEN)

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Pieter van der Does Adyen

  • Payments company Adyen is one of Europe's newest big success stories in tech after a successful IPO in 2018. It is now worth $24 billion.
  • The company processes payments for clients including Netflix, Uber, and Facebook, and counts Stripe and Checkout.com among its competitors.
  • Despite the company's success, its longtime CEO and cofounder Pieter van der Does wants to keep a "startup mindset" at the firm to ensure it continues building on its existing performance. 
  • The company's office walls are plastered with the eight-point "Adyen Formula", a series of mottos and touchpoints designed to keep employees on track even as the firm expands. 
  • Click here for more BI Prime stories.

Building Europe's most successful tech IPO is no easy feat but continuing that momentum requires the same energy.

That's the view of Pieter van der Does, cofounder and CEO of Adyen. The Amsterdam-based payments company was founded in 2006, went public in 2018, and is now worth $24 billion. van der Does founded the company alongside CTO Arnout Schuijff. 

Adyen promises to cover the entire transaction process for companies, while Stripe or PayPal deal with one or two parts of the complex chain between a merchant and a customer. Customers can track payments in a standard double-entry bookkeeping system with the company also dealing in fraud prevention by working with operators like Visa and Mastercard to ensure sellers are paid. 

Despite counting Uber, Facebook, and Netflix as clients and racking up net revenues of €348.9 million ($387 million) in 2018, van der Does wants to keep the company hungry.

"Many startups and young companies think that their valuation is their valuation, whereas I think valuation is multiple of profit," van der Does told Business Insider in an interview. "There is an expectation that we're going to do great things looking at the multiple but that requires a startup mindset rather than an incumbent mindset."

It's helpful then that Adyen means "start again" in the Sranan Tongo creole of former Dutch colony Suriname. The company was founded by much of the same group that created payments processing startup Bibit, which was sold to Worldpay (owned by the UK's Royal Bank of Scotland) in 2004. 

"The culture of Adyen is a huge attraction," said Jan Hammer, general partner at Index Ventures — an Adyen investor — in an interview with Business Insider. "They have never lost the hunger to win new business and put the customer first."

'There are no Ferraris in the parking lot'

Does Uber take PayPal

Adyen's earnings have been growing year-on-year since the company went public. However, van der Does is keen to emphasise that the company is not slowing down or feeling like it has arrived. 

That boils down to hiring and company culture.

"We are going to do a multiple of volume of what we're doing today. I need builders, not people who think they have arrived," he added. "Keeping that culture is difficult, people who join because they think they are joining a very successful company are mistaken, we are successful but we want to stay that way. We need people who are going to help build not just optimize processes."

Van der Does himself is not fixated on lavish spending, having ridden the same bicycle he used at high school everyday until recently. "They have kept the startup culture post-IPO," Hammer added. "There are no Ferraris in the parking lot and management fly in economy." 

Iterating a new product or service requires efforts across Adyen's global staff base which van der Does believes works better when operating on a startup style model. "You need the right culture at the right time, I don't want to keep the culture the same because culture changes with the company but that is why we have the Adyen formula," he said. 

One of the key tenants of said formula is picking up the phone, rather than emailing, regardless of timezone (where possible.) The stereotypically Dutch maxim of straight talking features but so too does iterating fast and winning, both key startup values. 

The company will move into card issuing to try and maintain its rapid growth

Adyen's earnings for the first half of 2019 show EBITDA up 79% year-on-year, indicating sustained profitability. Its numbers look impressive — in 2012, Adyen processed $10 billion in payments. Five years later, it was doing $122 billion, per Bloomberg data. New clients this year include North Face and Timberland. 

However, a Deutsche Bank note from August pointed out that unless the company focuses on mid-market clients the company would struggle to maintain performance. Analysts suggested that the company was overvalued relative to its earnings. 

Adyen appears to have a plan.

The company is making a "logical" move into the issuing business which the company announced last month. The move will enable Adyen's clients to provide virtual or physical cards to their customers, and may help bring in new clients.

Issuing is a popular way to increase interaction with customers, with a variety of companies looking to get into the consumer space, including, recently, London fintech eToro. Adyen is targeting merchants and businesses looking to get paid instead. The move into issuing is "profound" according to Hammer who said the decision was a good way of offering new business to clients. 

Investors mostly seem to agree the company is on the right track. Adyen debuted at €420 a share on the Amsterdam stock exchange in July last year and its share price is now €690.

"Adyen's highly scalable, capital-light business model supports even higher future profitability," according to Johann Scholtz, an analyst at Morningstar. "The payment industry generates data in volume matched by few other industries, yet surprisingly few incumbent merchant payment providers have made the exploitation of Big Data through machine learning central to their business model as Adyen has done."

"If you've ridden in an Uber, subscribed to Netflix, or paid for Spotify Premium, there's a good chance Adyen ran your card," van der Does added. 

SEE ALSO: Here's how the CEO of $5.5 billion fintech startup Klarna adapted Amazon's two-pizza meeting theory to restructure and scale faster in the US

Join the conversation about this story »

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13 wonderful things that happened on Friday the 13th

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  • Traditionally, Friday the 13th is considered a "cursed" date.
  • But it doesn't have to be. There have been plenty of positive events throughout history that have happened on a Friday the 13th.
  • Between beloved celebrities' birthdays to exciting developments in space, here are some of the best things that occurred on this "scary" day.
  • Visit Insider's homepage for more stories.

Friday the 13th has a long history of freaking people out. When this day rolls around, people buy less stuff and travel less frequently. In fact, the global economy is estimated to lose as much $800 million every time a Friday lands on the 13th.

However, it's been proven by the Dutch Center for Insurance Statistics that Friday the 13th is actually statistically safer than other Fridays — there are fewer accidents and reports of fire and theft on these days.

If that didn't convince you, keep scrolling to learn about some positive events took place on a Friday the 13th.

The queens of the '90s, Mary-Kate and Ashley Olsen, were born.

The 31-year-old Olsen twins were born on June 13, 1986.

They famously got their start on "Full House," and went on to create an empire — books, videosperfume, clothing lines, and much more.



President Lyndon B. Johnson signed an executive order preventing gender discrimination in the government.

While Title VII officially prevented discrimination based on race, color, religion, national origin, and sex for private employers, it wasn't until Executive Order 11375 that discrimination based on gender was illegal for the federal government and federal contractors.

President Johnson signed the order, which was officially titled Amending Executive Order No. 11246, Relating to Equal Employment Opportunity, on October 13, 1967.

 



The famous Hollywood sign was dedicated.

The Hollywood sign is an iconic piece of California culture. But when it was officially dedicated on July 13, 1923, it wasn't even supposed to last for more than two years.

Originally, the sign was installed to promote a new subdivision in the Hollywood Hills.

 



A "significant amount" of water was found on the Moon.

A lunar space station has long been the subject of science fiction novels, but on November 13, 2009, that dream took one step closer towards reality when NASA announced they found water on the Moon.

How much is a "significant amount?" According to Anthony Colaprete, around a dozen two-gallon bucketfuls.



"Friday the 13th Part III" was released.

Of the iconic "Friday the 13th" movie saga, "Part III" was the first to actually open on Friday the 13th (August 13, 1982), the first to experiment with 3D, and the first appearance of Jason's mask.

Even though the movie was critically panned, the movie made over $36 million against a $2.3 million budget, according to IMDB.

 



The Olympics officially returned to their home country.

The 2004 Summer Olympics were held in Athens, Greece, the country where they first started — both in ancient and modern times. The opening ceremony took place on August 13.

At the time, it was the largest Olympic Games, with 201 countries participating. Michael Phelps also won his first Olympic medal in Athens, and broke his first record.



The first scientifically recognized dinosaur eggs were discovered.

According to the American Museum of Natural History, Roy Chapman Andrews discovered the first dinosaur eggs at a dig in Mongolia, on July 13, 1923.

Scientifically, this was huge for the field of paleontology, confirming that dinosaurs laid eggs —and the Museum was so impressed that Andrews would go on to become the director of the Museum from 1935 to 1942.



Black Sabbath released their debut album and invented heavy metal.

The 44th best debut album of all time, according to Rolling Stone, Black Sabbath's self-titled album was released on February 13, 1970.

The album is widely regarded as having created the genre of heavy metal, with instant classics like "N.I.B." and "The Wizard."



Malta became a republic.

The tiny Mediterranean country of Malta first became independent in 1964, but officially became a republic on December 13, 1974.

Even though it's small, Malta is an underrated place to visit.



Evelyn "Pinky" Kilgare-Brier became the first certified female pilot instructor.

According to the National Museum of the US Air Force, Kilgare-Brier became the first woman to receive an airplane instructor's license on October 13, 1939.

She was an important figure for women in aviation. She also flew non-combat missions during World War II, and after the war owned and operated her own private airport, according to her obituary.

 



Actor Steve Buscemi was born.

Steve Buscemi was born on December 13, 1957. Buscemi might be famous as an actor, but he also has a lesser-known second career: a New York City firefighter.

According to The Independent, Buscemi became an NYC firefighter at age 18. He eventually left the service to pursue acting, but in the aftermath of 9/11, Buscemi helped with rescue efforts and worked 12-hour shifts sifting through the rubble.



"Super Mario Bros." was released in Japan.

"Super Mario Bros.," one of the most iconic video games in history, was released on September 13, 1985 – exclusively in Japan

Since then, Mario has been in approximately 170 games, including wildly successful spin-offs like "Mario Kart,""Mario Party," and "Paper Mario."



Friday the 13th is always the last day before the weekend.

If all else failed to convince you that Friday the 13th isn't a cursed date, just remember this: it's the last day of the work week. Fridays are the best!




Yet another Ring home camera system was broken into, and this time the intruders used it to harass the home's owners

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Yet another Ring home camera system was accessed by intruders, and this time the intruders used their access to harass the homeowner.

In the swanky Los Angeles suburb of Calabasas, a woman identified only by her first name, Tammy, said her family's Ring cameras were accessed by intruders. Worse: Those intruders then used the camera's speaker system to demand "Horrible, horrible things,"she told the Los Angeles CBS affiliate.

In a video captured by the Ring camera itself, the intruder can be heard asking Tammy to "show me some [expletive]."

It's just the latest example in a recent spate of Ring camera intrusions, the first of which involved an 8-year-old's bedroom camera being broken into.

In that case, the intruder can be heard saying, "I'm Santa Claus, don't you want to be my best friend?"

Ring, an Amazon-owned home security company, is pointing to users as the security flaw in these incidents. "Unfortunately, when the same username and password is reused on multiple services, it's possible for bad actors to gain access to many accounts,"the company said last week.

The company said that its security systems weren't breached by hackers, but that intruders are getting login credentials from, "a separate, external, non-Ring service." 

A Ring representative reiterated that statement in an email to Business Insider on Tuesday morning, and reminded users to practice smart security. Business Insider's Aaron Holmes recently published a guide for Ring owners looking for basic security tips to protect against hackers.

"Upon learning of these incidents, we took appropriate actions to promptly block bad actors from known affected Ring accounts and affected users have been contacted," the statement said. "Consumers should always practice good password hygiene and we encourage Ring customers to change their passwords and enable two-factor authentication."

SEE ALSO: 'I'm Santa Claus': A Ring camera in an 8-year-old girl's bedroom was hacked and the video is terrifying

Join the conversation about this story »

NOW WATCH: Most maps of Louisiana aren't entirely right. Here's what the state really looks like.

I recently moved from Dubai to London. Here are the similarities — and the differences — that have most surprised me.

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  • Before moving to London to start a new job with Insider, I lived in Dubai.
  • While the two cities are of course very different, what has surprised me most are the similarities.
  • Both boast plentiful public art, lots of free activities, and expensive places to shop, like London's Harrods or the Dubai Mall's Fashion Avenue.
  • Where I live now near London's Canary Wharf also looks a lot like where I lived in Dubai's Princess Tower.
  • Some of the differences, though, are downright bizarre, like the fact that free internet calling services like Skype and WhatsApp are incredibly popular in London, but blocked in Dubai.
  • Dubai also has an even bigger version of the London Eye.
  • Here are a few of the things I've noticed both cities have and don't have in common — from the obvious to not-so-obvious.
  • Visit Insider's homepage for more stories.

I recently moved to the UK for a job with Insider, but before that I lived in Dubai. Obviously, it's synonymous with skyscrapers...

I spent more than 16 months in the steel and glass forest that is Dubai. For those who haven't been themselves, let me just say: yes, the buildings are very, very tall. The building I worked in at my last job had "only" more than 40 stories above ground, making it relatively short for the neighborhood it was in. But I lived on the 88th floor of an apartment building that had 97 stories above ground— which, until a few years ago, was the tallest residential building in the world.



... Though where I now live near Canary Wharf has a lot of those, too.

I only live on the 17th floor of an apartment building now. But the view is still pretty cool — and just like Dubai, I'm surrounded by skyscrapers, which gives things a nice, familiar, vaguely science fiction-like feel. Though it does seem strange to have to look up at them rather than down at them, like I could in my old place.



Of course, there's water all around Canary Wharf ...

It's water, water, everywhere. Not that I'm complaining — even the constant squawking of seagulls carried on the fresh breeze is enough to get the heart swooning amid the vaguely maritime atmosphere.



... But as the name suggests, water is plentiful around the Dubai Marina, too.

A few years ago, the Dubai Marina was just empty desert along the Arabian Gulf. Now it's home to countless skyscrapers, beautiful walkways, a plethora of hip bars and restaurants, miles of sandy beach — really anything your heart desires. It's a true marvel of engineering.



With large numbers of immigrants, I really like how London is very diverse, like Dubai.

People from every country, of every ethnicity, speaking every language, of every gender, of every orientation, of every age, of every ability — like most large cities with significant percentages of the population being immigrants, diversity is everywhere in London, and Dubai. It's a very beautiful thing.



Many of the stores, restaurants, and hotel chains are the same — which makes sense, since huge numbers of Brits live in Dubai.

It's estimated there are between 100,000 and 200,000 British expatriates living in the United Arab Emirates, with the majority of them in Dubai. Mostly working in white-collar jobs and living in areas like the Dubai Marina, at times it can feel like you're in a warmer, tax-free city in England — one where credit cards are accepted everywhere.



But London seems to have way more small kiosks to quickly grab a bite on the go — and a greater diversity of choices.

While recently passing the Tower of London, I passed a food cart selling doughnuts and crepes. Stalls like this are everywhere in London. While Dubai has them, too, there are nowhere near as many, even in areas with lots of Western expats.



You can go ice skating in London — outdoors.

Dubai is in the Arabian Desert, with temperatures above 100 degrees Fahrenheit for much of the year. You cannot ice skate outdoors in Dubai. 



You can go skiing in Dubai, though — but indoors.

Ski Dubai is one of the most famous attractions at the Mall of the Emirates. Even if you don't know how to ski or are not a fan of winter sports, it's well worth the visit just to see the sheer oddity of a ski slope inside an enormous shopping mall in one of the hottest inhabited cities on earth — and also to see the penguins waddling around.



Believe it or not, quirky art is almost as common in parts of Dubai as it is in London ...

The ceiling of the lobby of the Arjaan Hotel in Dubai's Media City area is covered with dozens of colorful umbrellas. Over in Tecom at a chain restaurant serving Mexican-inspired fare called Taqado, they have empty bottles of Coca-Cola hanging overhead. Colourful murals — depicting everything from popular cartoon characters to UAE founder and Father of the Nation Sheikh Zayed bin Sultan Al Nahyan — can be found on walls and facades in every neighborhood, and some of them are many, many stories high. And fascinating sculptures are all around.



Both cities feature lots of bars and nightclubs where celebrities regularly pop in.

Like London, Dubai is chock-full of places to grab a drink. Sure, most of them are located inside hotels, but quite a few — like Soho Garden, Drai's, WHITE, Nammos, Zero Gravity, Nikki Beach, Sky2.0, BASE, and more — not only feel like a club you'd find in Europe or America, but can stand toe-to-toe with London's legendary nightlife any day.

The only downside, in my opinion: Dubai doesn't have quite the same variety yet— there's no equivalent of London's Slimelight (the world's oldest still-operating goth/industrial club, which beyond music serves as a meeting place for a very specialized community), for example.



London has its famous markets ...

From Leadenhall, to Borough, to Camden, to Brick Lane, to South Bank, to Covent Garden, to Portobello Road, and many, many more, there's no shortage of fascinating markets in London to wander through.



... While Dubai has its souks.

Dubai is famed for its malls — but its souks are often even more interesting. Selling everything one can possibly imagine (and then some), they bear similarities to some of London's markets.



Though of course very modern, both cities also have lots of old architecture, like Dubai's Al Bastakiya area.

It's known there are old things to see in London, like the Tower of London and Westminster. In Dubai, areas like Al Bastakiya and the Al Fahidi Fort (which dates to the 1700s) are overshadowed by the glitz and glam of the ultramodernity the city is famed for. But they are there — and they are amazing to visit. It's especially fun to wander into the "hidden" cafes and restaurants contained within, like XVA Cafe.



Construction in both cities is seemingly ubiquitous.

Construction seems to be everywhere in Dubai — and is showing no signs of slowing down. Still, the amount of construction in London that has really surprised me. The short version: there's a lot more than I was expecting.



Both Dubai and London are home to plenty of rich people who like to show off their wealth with things like bottle service at clubs ...

I was amazed at the number of Dubai clubs that had Hennessy, Cristal, and even Dom Pérignon available by the bottle — and the number of people who would actually pay to order several bottles for a table they'd already paid hundreds or even thousands of dollars to reserve for the night. After a while, seeing someone spend more than $1,000 for a night at a club stopped seeming extraordinary.



... Fancy yachts ...

The waters in and around Dubai are choked with yachts. There's so many, renting a yacht for a party or other event is a popular activity for visitors as well as residents. Log into Tinder, Bumble, or any other dating app in Dubai, and seemingly every other photo will be of someone on a yacht; there's so many, "person on a yacht" is the new "man with fish" in Dubai. From small vessels available to be hired for just a few hours to large ships you can sail on for weeks at a time, there's something for every taste and budget. Including very, very big budgets.



... Or trackside suite tickets at the finish line at exclusive events like the Abu Dhabi Grand Prix Formula One race.

While obviously there are people who do the same in London, I generally found people in Dubai liked to show off their wealth (or supposed wealth — many Western expats rack up enormous amounts of debt because they try to live a lifestyle beyond their means like they've seen on social media) a lot more.

At no time was this more true than at events perceived to be "high profile," offering the chance to see and be seen, like the annual Abu Dhabi Grand Prix Formula One race, held in neighboring Abu Dhabi in November. People would pay tens of thousands of dollars — and sometimes far more — for private trackside boxes next to the finish line.



There are also plenty of expensive stores in both cities, like London's Harrods or the Dubai Mall's Fashion Avenue.

There's money in London. And there's money in Dubai. What do people with money often do? Spend it, of course. That's why places like Harrods exist. Though, as I learned recently, you don't have to have a lot of money to go there — and it can still be a lot of fun.



You won't see many homeless people or beggars in Dubai like you do in London.

In Dubai, begging can get you sent to jail and/or deported. Obviously, this is not the case in London.



Rents in Dubai are generally cheaper than London — even for places with a view, like the Princess Tower.

At 1,358 feet, the Princess Tower is the second-tallest tower that's open in Dubai, behind only the world's tallest building, the 2,717-foot Burj Khalifa. Until 2015, the Princess Tower was also the tallest residential building in the world, when its crown was swiped by 432 Park Avenue in New York City.

But unlike 432 Park Avenue — where, as Katie Warren wrote in February, penthouses can cost many millions of dollars— rent for apartments in the Princess Tower are surprisingly affordable: for 5,000 United Arab Emirates dirhams ($1,362) and under per month, they come in at barely half the monthly median rent in New York City (which is now more than $2,700).

I lived there for more than year— and would recommend it to anyone. Unfortunately, I would not be able to afford it in London — if such a place even existed. As Business Insider's Hillary Hoffower reported in May, the median monthly rent for a two-bedroom apartment in London is now $2,338 a month, according to Deutsche Bank's annual "Mapping the World's Prices" report — making it one of the most expensive large cities in the world to rent an apartment in.



The UAE used to be ruled by Britain, which explains a lot of the similarities.

The UAE gained independence in 1971. Until then, it was a British Protectorate known as the Trucial States.



Though still more much more conservative than London, many people in Dubai will wear bikinis at beaches and pools.

While the dress codes are relaxed, many pools and beaches will have women-only hours, when men are forbidden to visit.



Dubai even has its own Ferris wheel based on the London Eye — but bigger.

Due to open in October 2020, Ain Dubai — which translates to "Dubai Eye"— is set to be the world's largest Ferris wheel. According to Dubai outlet Emirates Woman, it will be about 690 ft. tall — a full 246 ft. taller than the 443 ft. London Eye. Most of it has already been built, but some work remains — including testing to make sure it's completely safe for visitors.



Unlike London, Skype and WhatsApp calling are blocked in Dubai, as are many websites — among other restrictions.

Free voice-over-internet-protocol (VoIP) services are blocked in the UAE. Long criticized by expats and Emiratis — including influential Emiratis — the ban has been in place for a number of years. To get around it, most people use VPN services — which themselves are also technically illegal.

A number of internet restrictions also exist in Dubai that don't in London. Websites promoting LGBT+ rights, discussing Israel (which the UAE does not recognize), or any sites deemed to be promoting drugs, violence, or anti-Islamic values are blocked. And it goes further than that: call somebody a name or say something harmful on social media or by text or a WhatsApp message, and you can actually be charged with a crime in Dubai.



In London, you're free to discuss if the monarchy is even necessary anymore ...

People criticize the British royal family all the time. In fact, many former colonies have questioned whether they should even recognize Queen Elizabeth II as head of state anymore.



... Which you certainly cannot do in Dubai.

Statements seen as critical of Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum or the royal family are very serious offenses in Dubai — even a single critical social media comment can see expatriates receive lengthy jail sentences or be immediately deported. Put simply: dissent is not tolerated.



Public transport in London is integrated, but in Dubai there are special metro carriages only for women — and even some "premium" seats you can pay extra for.

Like India and many other places, there are special carriages on Dubai Metro trains where men are not allowed, so that women can ride without being harassed. But there's also a special "gold class" area that's quieter, and with far nicer seats, than regular carriages. It's a common theme in Dubai: almost every attraction and service has a "premium" option you can pay a lot more for that's nicer.



London's public transportation network is far more extensive than Dubai's — but also more expensive on average.

London's tube network alone has about 270 stations — not including the 100-plus overground, 45 Docklands Light Railway (DLR), and thousands of bus stops. The Dubai Metro has fewer than 50 stations — and even with the opening of a much-hyped line going to the sprawling site of the Expo 2020 exhibition (set for next year), it will only add about seven more stations. We should probably take age into account, though: while the London Underground opened in 1863 (making it the world's first underground passenger railway), the Dubai Metro only opened in 2009.

There are some similarities between the two, however. For instance, both have been featured filming locations for major sc-fi franchises with the word "star" in their name: while parts of London's Canary Wharf tube station feature in the 2016 "Star Wars" film "Rogue One," the Dubai Metro was a major location for 2016's "Star Trek: Beyond."



London also remains a much better city to walk or cycle in.

Partially due to the cooler weather, partially due to a better public transit system, partially due to better urban planning — while Dubai is getting better, London remains a far better place to take a stroll in. Simply taking a walk might be one of the best ways to experience the city — and even better, it's free.



Both cities have a reputation for being expensive, but fortunately there are plenty of free activities in both, like a visit to Dubai's Marina Beach.

From days at the public beach to exploring the souks to checking out the jaw-dropping architecture to — of course — checking out the malls, there's a lot to see in Dubai for free. That's also the case in London, of course — a fact I've found pleasantly surprising.



The UAE's official language may be Arabic, but everyone speaks English in Dubai — just like they do in London.

In 16 months of living in Dubai, and meeting countless people, I did not once meet someone — regardless of education level or where they were from originally — who did not speak English. In fact, English was so ubiquitous, the opposite was a problem: I knew people — including British expats — who had lived in Dubai for decades and still did not know basic Arabic.

London being the capital of the UK — and England — almost everyone speaks English, of course.



Unfortunately, LGBT+ rights are not respected in Dubai the same way they are in London.

Homosexuality is illegal in Dubai, and throughout the UAE. Trans people can be jailed — or worse — simply for being who they are. Not only that, cross-dressing can also get you thrown in jail, or anything perceived as cross-dressing. And conversations about pronouns? Unfortunately, it's a subject many people do not understand — at the very least.

While I knew many queer people in Dubai who liked living there (even if the vast majority had to be closeted for safety reasons), I also knew a lot who absolutely did not, and were actively looking for work elsewhere.



Kissing in public maybe fine in London, but it's not in Dubai.

Kissing or other public displays of affection can land you in serious trouble in Dubai. In fact, every now and again you would hear of cases of people being arrested and deported for that very thing.



In London, strikes and protests are commonplace. In Dubai, they are rarely tolerated.

Put simply, workers' rights are not the same in Dubai as they are in London. Stories of employers withholding wages, holding on to employees' passports, or even letting workers go with no warning are common.



Donald Trump is reviled by most Londoners. But in Dubai, many people speak positively of him — especially his daughter Ivanka.

It was very weird to be in a place where Donald Trump and his family were spoken of favorably — and it was especially weird to hear people speak favorably of Ivanka Trump. In the west, she's criticized for her shallowness, disingenuousness, being in the White House with no actual qualifications, getting rich off the family name, and support for her father and his policies— among many other flaws. But in Dubai, many people I spoke with said they admired her for some of those very reasons. Magazines like Harper's Bazaar Arabia would regularly run stories about what designers she was wearing, especially if they were Middle Eastern designers.



And, naturally, the biggest difference is the weather.

What Dubai has lots of: palm trees.

What London does not have a lot of: palm trees.



Overall, it's not the differences that have surprised me — it's the similarities.

Sure, they may be thousands of miles apart, have dramatically different weather, be governed in very different ways, and have very different local cultures — but, as I've noticed in my short time in London so far, there are far more similarities with Dubai than I would have initially thought. Whether I still hold such an opinion in a few months remains to be seen, but for now, it's certainly made the transition of moving to a new place much easier.

Read more:

I hate shopping but a visit to Harrods, the world's most luxurious department store, was so fun I'd go back

I went to Europe's least-visited country, and discovered San Marino is just as beautiful as Tuscany — but without the crowds

I spent 8 days taking trains across Europe for under $500. Not only was it cheaper than some flights, it was the adventure of a lifetime

I visited Istanbul's Grand Bazaar, and the lack of selfie-snappers gave me hope for the future of travel

I stayed in the hotel room where 'Murder on the Orient Express' was written and searched for the secret notebook apparently hidden there



Here's what it's like to visit Liechtenstein, the Alpine micronation that's the second least-visited country in Europe

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  • Nestled high in the Alps, Liechtenstein has a population of less than 40,000 and is the second least-visited country in Europe.
  • With no international airports or large train stations, it's not an easy place to reach.
  • At about 62 square miles, it's also more than eight times smaller than Los Angeles.
  • Despite that, it's packed with things to do — hiking takes on an otherworldly dimension, the air is always fresh, and the people are among the friendliest in Europe.
  • I recently spent several days in the country while traveling across Europe by train — and would recommend it to anyone.
  • Visit Insider's homepage for more stories.

"Everyone knows everyone – it's like one big family!"

It was hard to doubt Erik the taxi driver's words as we descended the mountain, speeding through fog so thick it felt like the world existed in the space of a few feet. He told me that Miran, who owned the bar that bore his name next to the train station in Schaan where we'd met, had come to Liechtenstein from Syria. He also knew Margareta, who worked at Hotel Oberland where we'd just departed, and had come over from South America more than a decade ago.

Nestled high in the Alps between Switzerland and Austria, few people know of Liechtenstein. In fact, with just 85,000 visitors in 2018 according to the World Tourism Organization, it was until recently the least-visited country in Europe (when it was "overtaken" by San Marino). 

I recently spent several days in the country during part of a journey across Europe by train. Here's what it's like to visit the country that has fewer than 40,000 people — and why I'd go back in a heartbeat.

Even by European standards, Liechtenstein is a tiny country.

Sandwiched between Switzerland and Austria, Liechtenstein is about 62 square miles in size — more than eight times smaller than Los Angeles, as Business Insider's Katie Warren writes. That makes it not only one of the smallest countries in Europe, but one of the smallest in the world. 



With no major international airports, ports, or large train stations, it is also difficult to get to.

Given the challenges in reaching it, it probably comes as no surprise Liechtenstein is the second least-visited country in Europe. Just 85,000 people visited in 2018, according to the United Nations World Tourism Organization — placing Liechtenstein above only San Marino in the rankings of Europe's least-visited countries. And still, those tourists are more than double Liechtenstein's population of fewer than 40,000 people, according to official government statistics.

Despite its isolation, Liechtenstein has a thriving economy. As Business Insider's Katie Warren reported, the country has the second-highest per capita GDP in the world ($165,028 per person per year), behind only Monaco. It also claims to have zero national debt, and its economy is focused on manufacturing, the financial industry, and the services industry — in fact, Mental Floss reports that it's the world's leading manufacturer of false teeth.



With no guarded borders, it also keeps getting accidentally invaded — by famously peaceful Switzerland, no less.

Liechtenstein hasn't had an army since 1868, and is in union with Switzerland (it uses the Swiss franc as its currency, for example) — but even then, as news.com.au reports, Swiss troops seem to have a habit of getting lost in the woods and accidentally invading Liechtenstein. 

One of the most "serious" recent incidents occurred in 2007 when about 170 Swiss soldiers on a training exercise ventured about a mile into Liechtenstein before realizing they'd invaded. Liechtenstein's response? A statement from the government that said "these things happen."

As Liechtenstein government spokeswoman Gerlinde Manz-Christ told ABC News at the time: "It has happened before. Nobody really realized it."

 



Given how few people go there every year, I couldn't resist making the trip.

It was a chance to visit a place that few have in order to break up my rail journey across Europe before starting a new job with Insider, and to finally experience the culture of the Alps for the first time in my life. It was also somewhere about as different from where I'd spent the previous 16 months living in Dubai as you can possibly get. I was sold before I'd even finished reading my first article about Liechtenstein.

Besides, I needed to do it eventually, anyway: I'm on a quest to one day visit every country in the world.



To get to the country as part of my journey by rail across Europe, I first began by taking a train from Zagreb, Croatia to Austria ...

Trains were already very different than they were in eastern Europe, and the ticket from Croatia to Liechtenstein — which I bought online in advance from Austrian Federal Railways ("Österreichische Bundesbahnen" in German) — cost €119.20 ($132). 

The hills of Croatia gave way to cute lakeside towns in Slovenia, themselves giving way to the mountainside villages Austria is famous for. As I wrote for Insider previously, it really was like traveling through a painting.



... And another train from Austria to Switzerland ...

Switching trains at Schwarzach-St Veit train station in Austria, the mountains were becoming taller, the valleys deeper, the fog ... well, it was becoming awfully foggy.



... Followed by a third train from Buchs, Switzerland to Vaduz, the capital of Liechtenstein.

Hardly anyone else got on the train at the small station in Buchs — and no one else did other than myself at the even smaller station in Vaduz, the capital, and one of Liechtenstein's largest cities (even though it has a population of only about 5,000 people). Streets dead silent, I'd made it.



Arriving late at night, I was lucky to already have a hotel booking. But in such a small country, getting a cab took a while.

I waited at the train station for about 30 minutes then headed into a bar next door, where the owner and the bar's namesake, a kind man named Miran who I later found out was originally from Syria, set me straight.

"Everyone owns a car here," he explained. "So there are hardly any taxis."

Luckily, he said he'd call one for me. A few minutes later, Erik and I were heading higher up into the mountains. Closer to the stars ... but still not above the fog.



Finally, we made it to my hotel. On the side of a mountain above Vaduz, Hotel Oberland's check-in was completely automated.

Located in a mountainside village called Triesenberg, I must admit that out of the roughly 90 countries I've been to so far, I've never before stayed at a hotel where check-in and check-out were done completely by machine like at Hotel Oberland.

While the touchscreen machine was quick and easy to use, I missed chatting with hotel staff — especially in a destination as mysterious as Liechtenstein.



Looking like a grand old Swiss chalet, my room was small but comfortable. After a long day of traveling, I slept well.

Narrow enough that the palms of my hands could easily press up against opposite walls if I stretched my arms out, the wood-floored room had a coziness about it — and plenty of space to store the two suitcases and backpack I'd been carrying with me for days that constituted my entire life's possessions.

Due in no small part to about 15 hours of traveling in one day — and several long days of traveling by rail before that — I slept more soundly than I had in a while. The soft, double-blanketed bed was probably a factor, too.



Come morning, I was all set for a day of Alpine exploring — especially after the extraordinary breakfast.

Breakfast was simple, yet astounding. Savory instead of sweet, they had rye bread, several kinds of meat, multiple types of cheese, yogurt, eggs, granola and, of course, sausages. As with check-in, it was all self-serve — including the fancy coffee machine, which could make everything from lattes and espressos to mochas, mochaccinos, and plain black coffee.

The architecture was similarly plain, yet extraordinary. Low ceilings, wood-paneled walls, and cozy nooks and crannies all around — as I sat at one of the small wood tables to eat, I felt more like I was having breakfast back on my parents' farm in the perpetually green, perpetually wet hills west of Portland, Oregon than anywhere, at any time, since I last visited them back in 2014. It was so peaceful, I didn't want the breakfast to ever end. I don't know if I've ever been so content during a single meal.



Next up, it was time for some wandering. A thick fog still blanketed everything.

I stepped outside in about half a dozen layers of long-sleeved clothing (Dubai's heat really had spoiled me).



The view literally took my breath away.

Instead of seeing Liechtenstein, and Switzerland beyond, below me from my mountain perch, I saw nothing but a sea of clouds. They curled and billowed and spread into all manner of fantastical shapes. Every now and again, rays of light from the sun would illuminate the scene, giving the cloudy sea a sort of inner glow.

For a long time, I just stood there, spellbound. It was like looking at literal heaven.



The fog never let up the entire time I was in Liechtenstein. I had never seen it so thick anywhere.

Always an avid reader, my first thoughts of the persistent fog was how similar it was to its description in some of my favorite gothic novels, like Charlotte Brontë's "Jane Eyre," Mary Shelley's "Frankenstein," Bram Stoker's "Dracula," or even Robert Louis Stevenson's "Strange Case of Dr Jekyll and Mr Hyde." 



I started by trying to descend the mountain down into Vaduz. Because the fog was so thick, it was hard to tell where I was going.

At times, it was only possible to see about the same distance as a car is long — the fog was that thick. It was also surprisingly bright. You could be forgiven for thinking that they had somehow slipped through a crack in space-time — that is, if they didn't encounter large, light brown cows with bells hanging from their necks like I did far more regularly than I saw other people, much less cars.



Jingling bells of cows, goats, pigs, and sheep all around made for a beautiful soundtrack.

Continuing my walk, my heart was aflutter, and spirit soaring. Who needed headphones when you had this? And who'd want to drown this out, anyway?



Passing through the rolling green fields and farms, I felt like I was in "The Sound of Music."

All the green and farmland really did feel a lot like where I grew up — though a fair bit foggier, of course. It was cold, but not as cold as I feared it might be for being high up in the mountains in autumn. Amazingly, I also couldn't hear any cars.

Liechtenstein really did feel like a real-life version of the famous musical.



Eventually, I made my way into Vaduz. It felt more like visiting a cute mountain village or resort town than the capital of a country.

"Cute" really was one of the best words to describe Vaduz, where the tallest buildings seemed to be the steeples and spires of medieval churches. With only about 5,000 people, it's the kind of place where — as Erik said — almost everyone knows each other. As a result, crime is low, and residents are very friendly, as I found out. 



Though I encountered one group of Chinese tourists, there didn't seem to be any other tour groups around, like you usually see in European cities.

Not only were the streets very clean, but there was plenty of room to walk without worrying about running into someone or getting caught up in a crowd. It was a marked change from many other European destinations, which have been struggling to deal with record numbers of tourists ruining the environment and local culture.



All around were cool paths to wander down. It was by accident I ended up at Vaduz Castle, the home of the Prince of Liechtenstein.

Dating to the 12th century, people have been regularly living in Vaduz Castle since about 1287. It's not a huge castle, but it is the home of Hans-Adam II, the Prince Regent of Liechtenstein (its monarch and head of state), and his family — in fact, it has served as the home of Prince Regents for centuries.

Public tours of the inside of the castle are not available, but it is possible to walk around the beautiful, wooded grounds and admire the stone battlements. Another great thing: picturesque as it is, there were literally no other tourists around at all. Not one.



My wanderings next took me through a beautiful forest, which felt like it belonged in a fairytale or epic fantasy novel.

Surrounding Vaduz Castle were what I dubbed "Fairytale Woods"— because a fairytale was exactly what they reminded me of. Mist clinging to the ground, the forest had a supernatural, otherworldly quality.



There were no princesses to rescue — but thankfully no evil witches to run from, either.

Leaves and sticks crunching under my feet, I could hear various birds and woodland creatures all around. Like the area around the castle, no-one else was to be seen — in fact, for however long I was in the woods, I didn't see or hear another person at all.

It was magical.



The peaceful nature all around offered plenty of time to reflect.

The past few days of traveling across Europe had been an absolute whirlwind — it was hard to imagine that, just a few days earlier, I was in Istanbul wondering what the journey ahead would be like. Even though I'd barely been in Liechtenstein for a day, it felt like I'd been in the country a lot longer — time seemed to have little meaning amid such serene surroundings.



My thoughts were interrupted, however, by a fear I might be getting lost.

With darkness descending, it was a worry I might get stuck in the mountains and not be able to find my way back in this remote place, by the herds of curious goats and cows. It was an irrational fear. Was it even possible for bad things to happen in such a lovely place?

Well... in 1968, Swiss soldiers on another training exercise accidentally lobbed five shells into Liechtenstein. However, according to newspaper reports, only "a few chairs in a garden restaurant" were damaged in the incident.



I had nothing to worry about, though, as incredibly friendly farmers were more than happy to tell me how to get back to my hotel.

It was easy to follow the elderly local women's instructions, relayed with wide smiles in the unique Liechtenstein dialect of German (German is Liechtenstein's official language, though everyone speaks perfect English). Even as bad with directions as I am, I encountered no further difficulties, and returned to the Hotel Oberland about an hour later — just as dusk was making it even harder to see what was in front of me.



I was up early in the morning. It was still foggy.

But far from being eerie, there was a strange warmth to it, like being wrapped in a cozy blanket that traveled with you wherever you went.

Liechtenstein was among the most peaceful places I'd ever been — including the famously placid Pacific islands and San Marino, the European micronation located entirely within Italy I'd visited a few months earlier. The world was just... simpler here. Less stressful. Safer. And, as I'd learned, a whole lot more open.



After another amazing breakfast, a sad reality dawned with the literal dawn: it was soon time to leave. Stepping out into the crisp air, I took another cab.

After taking trains from Buchs, to Sargans, to Zürich, and to Paris, and finally underneath the English Channel to the UK on the Eurostar, I went to sleep in London barely 12 hours after waking up in Liechtenstein.

From pastoral peacefulness and the mooing of cows to the bright big city lights and constant din of planes, trains, and automobiles: it was as if I'd traveled between two entirely different worlds — even though it was only a little more than 650 miles between Liechtenstein and London, or less than the distance from New York City to Chicago (which is about 790 miles by car).



That night, I dreamed of being back in Liechtenstein.

The peacefulness. The fresh mountain air. The green. The fog. The architecture. The food. The people. And, of course, all the farm animals: Liechtenstein had made an amazingly strong impression, the sights, sounds, and smells searing themselves into my memory like the grilled sausages that seemed to be a staple at every restaurant and cafe. I wanted to be back there.

 



With so much going for it, odds are others will soon be dreaming of Liechtenstein, too.

The word "getaway" describes Liechtenstein well. The only question is how long it will remain unspoiled. 

Another thing that hopefully won't change is just how welcoming the people in Liechtenstein are — it may not be for everyone, but there's certainly a joy to visit somewhere for the first time and be made to feel like family, and already hear all the local gossip.

Read more:

I went to Europe's least-visited country, and discovered San Marino is just as beautiful as Tuscany — but without the crowds

I spent 8 days taking trains across Europe for under $500. Not only was it cheaper than some flights, it was the adventure of a lifetime

I visited Istanbul's Grand Bazaar, and the lack of selfie-snappers gave me hope for the future of travel

I stayed in the hotel room where 'Murder on the Orient Express' was written and searched for the secret notebook apparently hidden there

I took trains all the way from Istanbul to London, and eastern and western Europe felt like different worlds



I visited the Tower of London, the most popular attraction in the UK, and I couldn't believe people actually live there

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Ben at Tower of London thumb.

  • Situated along the Thames in central London, the Tower of London is the most booked attraction in the UK, according to newly released data from TripAdvisor.
  • A former prison and the site of numerous executions during the Middle Ages and Renaissance, it's also where the British royal family's Crown Jewels are stored.
  • Having only recently moved to the city, I had never been to the Tower of London, so decided to pay it a visit mid-morning on a Wednesday.
  • The grounds were much bigger than I was expecting — and I was shocked to find out 150 people live there full-time today.
  • I was also blown away by the lack of crowds and selfie-snappers considering how popular the attraction is each year.
  • Despite the admission price of £24.70 ($32), I'd definitely go back.
  • Visit Insider's homepage for more stories.

The most booked tourist attraction in the UK is the Tower of London, according to new data from TripAdvisor— and yet until last week, having only recently moved to London, I'd never been.

Formely home to a prison and the site of numerous executions during the Middle Ages and Renaissance (including the 16th century beheading of Anne Boleyn, wife of Henry VIII), it's also where the British royal family's Crown Jewels are stored.

I decided to go see what it was like for myself, and fully expected it to be slammed with tourists. However, I was surprised to find this was not the case at all — and the surprises didn't end there.

I knew the place had a lot of history (about 1,000 years, in fact), but I didn't know that about 150 people still live on the grounds full-time to this day.

Situated on the bank of the Thames, there was so much to see and experience — like interacting with the famed Beefeaters in their unique costumes, wandering the countless passageways, and checking out the surprising amount of wildlife moseying about the expansive grounds.

Here's what it's like to visit — and why the £24.70 ($32) admission was worthy every penny.

I visited mid-morning on a Wednesday, which was luckily a mostly rain-free winter day. Exiting the tube, I was expecting huge crowds.

It had been pouring down rain the days leading up to it, so I figured the people getting off at Tower Hill tube station would be making the most of the weather.



However, walking outside the Tower along the Thames, I was surprised I could actually move around without bumping into someone.

Sure, there were people around, but not an obscenely large number — even my morning commute from where I lived near Canary Wharf to the Insider office was usually more crowded.



There were the expected food stands and gift shops, but they didn't look terribly busy.

Rent along the Thames in central London isn't cheap, meaning all the restaurants, cafes, and gift shops surely have a lot of customers — but not today.



Even the ice skating rink next to the Tower wasn't as busy as I was anticipating.

You would think an ice skating rink with a backdrop as beautiful as the Tower of London would have a line stretching for miles. Instead, there was no line at all.



There wasn't even much of a line to actually go inside the Tower complex.

There was a massive square next to the Tower, so I assumed the line must get busy at times.



I had pre-purchased my ticket online, which allowed me access any time during my chosen day. Flashing my ticket at the small kiosk, followed by a quick waving of a wand by security, I was in.

It was about 10 seconds from the time the woman at the small kiosk checking tickets handed me my free map to when I passed the two security guards checking people's bags and waving metal-detecting wands. Efficient.



First, though, a bit of background. As most people know, the Tower of London is old — nearly 1,000 years old.

A UNESCO World Heritage Site, the oldest parts of the Tower of London date to the 11th century. In the years since, it's been steadily expanded — though today space is a bit harder to come by, as it's surrounded by the Thames and the skyscrapers of modern London.



Today it's the most-booked tourist attraction in the UK.

According to TripAdvisor, the Tower of London is the most booked attraction in the United Kingdom, beating out Buckingham Palace, Stonehenge, the London Eye, Loch Ness, and more.



Most people know it for holding some very famous prisoners — and executions — like Anne Boleyn.

From Anne Boleyn — the wife of Henry VIII who was infamously beheaded in the 16th century for not giving birth to a son — to high-ranking Nazi Rudolf Hess, a number of history's most famous (and infamous) people have been held in or executed at the Tower



Many people believe it's terribly haunted.

Stories of hauntings at the Tower of London are numerous. For centuries, staff and visitors alike have claimed to have seen and heard all manner of ghosts and other supernatural spirits — some harmless, others downright malevolent.

In 2003, during three consecutive winter days, staff were called to close a fire door. On the first day, CCTV footage captured the doors being flung open for seemingly no reason. On the second day, the doors again were flung open at about the same time — only this time, the footage also captured a robed figure suddenly appearing to close the doors. The doors again were flung open on the third day — but there was no one to be seen to close them.

I did not have any supernatural encounters during my visit. But tales of ghosts at the Tower of London are so prevalent, there are now special ghost tours people can take.



One prisoner even wrote a famous book while being held within the Tower's walls.

Imprisoned by James I in the 17th century on charges of high treason for alleged involvement in the so-called Main Plot to remove the king, explorer and writer Sir Walter Raleigh spent more than a decade in the Tower of London. While there, he fathered a son, and wrote his most famous book, "The Historie (sic) of the World."



The site was a lot bigger than I had assumed it would be.

The Tower grounds themselves encompass about 12 acres — and contain many walls, battlements, and, of course, towers. In other words: the name "Tower of London" refers to a whole lot more than a single tower. 



Living in an area of London that's very new, and having recently moved from the even newer Dubai, I was immediately awed by the old architecture.

Sure, there are surprisingly old parts of Dubai, but they're few and far between. This is obviously not the case in London, where history is all around. It's one thing to see pictures of old things — it leaves a much more lasting impression to physically be there. 



I was also surprised not to see hordes of selfie-snappers.

The Tower seemed to have been built for Instagram. I was baffled. Had I unknowingly stumbled into a parallel universe where selfie sticks did not exist?



There were still crowds in places, though, especially anywhere a Beefeater was.

The Yeomen Warders of Her Majesty's Royal Palace and Fortress the Tower of London, and Members of the Sovereign's Body Guard of the Yeoman Guard Extraordinary — better known as Beefeaters— are the first thing many people think of when they think of the Tower, or medieval London.

Originally guards for prisoners and the crown jewels, today they are mostly tour guides — but, partially due to the fact they still wear the same distinctive dark, red-trimmed uniforms they have for centuries, they are very popular ones.



While parts of the Tower have obviously been refurbished over time, even the bathrooms didn't seem too out of place.

Everything at the Tower at least looked old. That included the bathrooms, housed inside buildings that likely didn't have indoor plumbing when they were first built.



The Tower's location, dwarfed by modern skyscrapers all around, made it feel like I was inside a snowglobe.

Surrounded by the likes of the Shard on one side of the Thames, and on the other, the distinctive Gherkin, the Leadenhall Building, and the other skyscrapers of central London, being inside the Tower of London felt like being in a bubble. The feeling was only intensified as, every few minutes, modern jet planes would roar overhead.



Signs had all sorts of interesting facts, like how much the Tower's famed ravens eat.

Apparently the ravens that live at the Tower of London eat about 170 grams of raw meat a day — plus "bird biscuits" that are soaked in blood. Grim, but fascinating.



There was also graffiti left behind by prisoners.

What struck me about the graffiti — preserved behind glass and with plaques describing who likely created them and what they were about — was how intricate they were. Instead of simple scratchings saying something like "Jane was here," many were highly detailed carvings. 



There were numerous sculptures of the actual animals once kept there, like bears, elephants, and lions.

The Tower of London once hosted live lions, bears, baboons, elephants, and more. Now, visitors can see life-size sculptures made from galvanized chicken wire mesh. The sculptures were created by British artist Kendra Haste.



Other sculptures portrayed soldiers from the Middle Ages.

The site of countless battles over the centuries, along many of the battlements were large metal sculptures of what appeared to be soldiers in medieval armor, brandishing weapons that would've been used back then. 



There were also modern soldiers standing guard — real ones this time.

There were British Navy sailors and Army soldiers, only pacing back and forth ceremoniously every now and again, and twirling their rifles so fast they were almost a blur.



They stood as still as statues.

As people crowded around them to take photos, I had no idea how the soldiers did it — even their eyes hardly moved at all.



A few of the soldiers were guarding the entrance to the Jewel House, where the British royal family's Crown Jewels are kept.

The public can see the Crown Jewels. I'll remember their glint — I'll have to, since photos weren't allowed inside.

Just as shiny and beautiful as I imagined they would be, there wasn't much time to look at the Crown Jewels, unfortunately: on both sides, people movers kept visitors constantly moving along. And forget about even sneaking a photo: as soon as someone even looked like they were reaching into their pocket, one of the many guards would yell at them not to. 



At the center of the whole complex was the White Tower.

Built in the 11th century, the White Tower was whitewashed (hence the name) in the 13th century. The rest of the Tower of London complex is built around it, and it's the tallest part, too.

The most fortified part of the Tower, the White Tower contains armories, a chapel, and is where queens, kings, and other high officials would usually stay. What amazed me most, though, was how well-preserved it was. It looked more like the set from a movie than a real castle keep.



With so many visitors, I feared staff wouldn't be friendly, but I found this couldn't be further from the truth.

You would imagine that, with people asking for pictures with you all the time and asking the same questions over and over again, Beefeaters might be a bit standoffish. But this couldn't be further from the truth. Seemingly permanently smiling, even their walks seemed to have a happy spring to them.

But like my recent experience at the famed department store Harrods, it was the friendliness of the people living and working there that made the visit to the Tower of London truly memorable.



I was amazed to learn that around 150 people actually call the Tower of London home.

One of the Beefeaters said they make up an entire community, and a whole section of the complex's southwest corner seemed to be set aside for homes.



There was a lot more wildlife than I was expecting, like birds and squirrels – but few of the Tower ravens.

The Tower is famous for its large ravens, but I only saw one of them flapping about while I was there. I did see hundreds upon hundreds of seagulls, though.



About three hours after I first arrived, it was time to leave — which was even easier than going in.

The website had suggested I would need three hours inside, and I found this to be pretty spon on. "Way out" signs all around, I walked slowly through the archways and across the bridge near the Traitors' Gate toward the Thames.



For what I got for my £24.70 ($32) ticket, the Tower of London was a great value. Even if it is a bit tourist-y, it's still a fun thing to do in London.

I don't know what the experience would be like with more people around, but with the crowds relatively sparse midweek, a trip to the Tower of London was a lot of fun — and is definitely something I'd do again with friends and family who come to visit.

Read more:

I recently moved from Dubai to London. Here are the similarities — and the differences — that have most surprised me

I hate shopping but a visit to Harrods, the world's most luxurious department store, was so fun I'd go back

I went to Europe's least-visited country, and discovered San Marino is just as beautiful as Tuscany — but without the crowds

I spent 8 days taking trains across Europe for under $500. Not only was it cheaper than some flights, it was the adventure of a lifetime

I visited Istanbul's Grand Bazaar, and the lack of selfie-snappers gave me hope for the future of travel

 



I made spaghetti with meat sauce using Impossible Foods 'beef' to see if it tasted like the real thing — here's the verdict

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Impossible Foods ground beef in a meat sauce

There are loads of non-beef burgers out there — turkey burgers and bean burgers and salmon burgers, among many others — and there have been for decades.

In 2019, society was ready for the much-hyped Impossible Burger

More than just pre-formed veggie patties, the Impossible Foods-crafted "beef" is a verisimilitude of actual ground beef. And that means, unlike veggie burgers before it, the Impossible burger is intended to be cooked like ground beef.

With that in mind, on a Sunday afternoon in late September, I set out to make spaghetti with "meat" sauce for dinner.

SEE ALSO: I cooked 4 Impossible Burgers at home, and it felt bizarrely familiar — these are the best and worst parts of the experience

First and foremost, the raw version of the Impossible Burger looks an awful lot like highly processed ground beef.

Impossible's "beef" looks very similar to actual ground meat — albeit highly processed ground meat, along the lines of Spam.

It has a kind of compacted feeling as well, no doubt because of the way it's sold: in a plastic pouch. It feels condensed because it has been condensed. This is a notable difference from ground beef that often comes in long strands, directly from the grinder.

My initial impressions of Impossible Foods' meat were not positive.

When I took it out of the package, it reminded me more of opening a can of dog food (which I, unfortunately, do every day) than opening a butcher's package full of ground beef. There was a surprisingly strong scent, which ground beef usually doesn't have, and a general sliminess to the product. That latter bit was especially bad, because slimy ground beef is usually a good indication that it's gone bad.

About 25 seconds later, after I had more closely sniffed and actually tasted the veggie "beef," things improved considerably. It quickly leapt from alien object to something more familiar: a kind of beef-like ingredient that my brain accepted as real enough.



By my second time using Impossible's fake meat, I was no longer freaked out at all — it's an easy swap for ground meat.

When I say "meat sauce," I'm talking Italian-American pasta sauce with ground meat in it. You know what I'm talking about.

Maybe you've encountered it as "bolognese," or "red sauce," or "gravy," or "ragu." Maybe — just maybe — you and your partner started calling it "spag bowl."

Whatever you call it, I made a relatively simple tomato sauce from scratch with meat in it.

I started that process the same way I always do: By putting a dutch oven over a medium-high flame and adding a generous amount of olive oil. When the oil started shimmering, I began tearing little pieces of Impossible meat from the package and dropped it into the oil below.

This is a crucial step in the sauce-making process.

Not only is the meat browning, but it's leaving little bits of caramelized flavor stuck to the pan ("fond"). Those flavorful little bits get picked up in the next step ("deglazing") and form the foundation for any good meat sauce.



Similar to ground beef, Impossible's beef crisped up and left plenty of little flavorful pieces stuck to the pot.

I'm glad to say that, like actual ground beef, Impossible's beef browned in the hot oil and left an abundant fond.

Something Impossible's beef didn't do, however, was render out a bunch of flavorful fat into the pot. Beyond browning the meat and forming a fond, something else happens when you sear meat: it renders fat back into the pot.

This is especially true with ground beef, and wasn't the case with Impossible's beef. Part of what makes a really rich meat sauce is fat — and Impossible cannot replicate this factor. 

No matter how much coconut oil and sunflower oil Impossible adds to its fake beef, it cannot replicate naturally occurring animal fat in meat. It can come close! And it does come close with its ground-beef replacement. But it's missing a layer of flavor complexity and mouthfeel that beef fat adds.



In every other capacity, Impossible's beef more or less perfectly mimics real ground beef in a meat sauce.

Every step of the process of making this meat sauce went exactly as it would if I were making it with actual ground beef, and the results were indistinguishable. No caveats — I don't think I could tell this apart from an actual meat sauce.

My wife also remarked as much. She didn't feel the same way about the burgers — they were tasty, she said, but clearly not real beef. With the meat sauce, she was much more convinced.

It's easy to see why — the sauce still had plenty of umami punch from the Impossible beef, and much of the beefy taste in a meat sauce is overwhelmed by tomato, garlic, and herbs. What it lacked in body from the missing beef fat was easily made up for with a little extra olive oil.



Here's the end result: Would you be able to tell this was made with fake beef?

If the spaghetti looks a little large, that's because I used bucatini (a slightly bigger noodle). Give it a shot! It's fantastic.

Otherwise, the sauce above is exactly how I would normally make a meat sauce: brown the meat, set aside, caramelize onions and garlic, add tomato paste, deglaze pot with crushed canned tomatoes, add seasoning and browned meat, simmer for two hours.

As the two hours progressed and I occasionally stirred it and tasted, it developed in flavor like a meat sauce does. The meat got more tender, and the sauce began to "come together"— it started to taste like a sauce instead of a bunch of separate ingredients in a pot. With around 45 minutes left on the timer, the sauce had thickened considerably and the flavor deepened. 

Most importantly of all: the Impossible beef retained a beefy consistency.

It looked and acted like actual ground beef, and added a strong flavor foundation to the sauce. If I didn't know better, I would assuredly mistake it for actual meat sauce.



The final product was meaty, and savory, and tangy, and a little spicy, and a lot garlicky — exactly like good meat sauce should be.

Unlike my experience with Impossible's burger, making and eating a meat sauce with the Impossible beef was nearly identical to the experience of making that sauce with actual ground beef.

Most importantly of all, the end result was actually identical — a crucially important line to cross for Impossible Foods, which is trying to convert meat-eaters more than vegetarians.

For me, another crucially important line was crossed: My wife and I both went back to the pot for seconds.



Why you should opt for the Dutch de-stressing method 'niksen' over 'hygge,' according to a health expert

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Niksen

  • The Dutch concept "Niksen"is becoming increasingly popular around the world and is a method of stress management that involves "doing nothing."
  • This includes everything from looking out of the window without thinking too much to lying down on the sofa and listening to music.
  • In a conversation with Business Insider, Japanese author Naoko Yamamoto, who has been living in the Netherlands for 15 years, reveals how difficult it is for workaholics to adopt Niksen into their lifestyle.
  • Aside from de-stressing, Niksen has another advantage: It inspires you. "Inspiration almost always happens when you're doing nothing special — when you're showering or doing the dishes," Yamamoto said.
  • Visit Insider's homepage for more stories.

Life has become increasingly stressful, and every day we run from one appointment to the next. So it's only natural that at some point we ask ourselves: "How can I reduce my stress levels?" But the answer is not always easy.

Perhaps you can find it in the Dutch concept of Niksen.

Niksen, which is becoming increasingly popular around the world, is a method of stress management that involves "doing nothing."

The Japanese author Naoko Yamamoto, who is also the assistant director-general for universal health coverage at the World Health Organization (WHO), has been living in the Netherlands for more than 15 years and has become accustomed to the Dutch lifestyle.

While Niksen works in her adopted country, Japanese people like her have a hard time wrapping their heads around the concept. To find out why this is the case and how you can get Japanese people — who are known for being workaholics— to do nothing, Business Insider sat down with the author.

BI: Ms. Yamamoto, Northern European lifestyle trends are receiving an increasing amount of attention in Japan, aren't they?

NY: Yes. A few years ago the concept of "hygge" made its way from Denmark to Japan. There is no direct translation for it, but "hygge" means something like "enjoying time and space together."

The Dutch word "geselligheid" has a very similar meaning. This includes, for example, inviting friends over for a house party or drinking coffee on the couch with someone. "Geselligheid" is happiness that derives from a harmonious atmosphere.

And then there is another Swedish word, which is "lagom." This comes close to meaning something along the lines of "moderate." It's a lifestyle where you have to accept everything as it is.

BI: But neither "hygge" or "lagom" are very common practices in Japan ...

NY: No, but the Japanese have a longing for it. But they don't think they can do it. Instead, they think: "I need to invite people? That's a lot of work and I'm already so busy anyways ..." They have the impression that they need to do everything as a host, whether that's deep-cleaning the apartment, or cooking something extravagant. The list goes on.

This is quite different in Holland. You invite your friends over, but you don't do anything special for them. Dutch people can simply enjoy an evening together, even if they are only having pancakes for dinner. Japanese people don't dare do this. They would never just offer a miso soup for dinner. They think that this is just not acceptable.

BI: But Japanese people still like the concept of niksen?

NY: Yes, niksen is a Dutch verb that means to "do nothing." People can reduce their stress levels by doing nothing or by doing something without a purpose.

Concrete examples would include looking out of the window without thinking too much, or lying down on the sofa and listening to music, or going for a walk somewhere. It's important that you don't think about appointments and that you free yourself from everyday life. You can do niksen on your own and don't have to spend any energy doing it.

Burnouts are a serious problem in the Netherlands, which is why many therapists now teach the niksen method. This would also help many Japanese people.

BI: How effective is niksen against stress?

NY: Above all, you have to allow yourself to do nothing. Only then can you free yourself from your own sense of duties. Relaxing your body and mind will lower your stress levels automatically. By doing this, burnouts can be avoided and the immune system will be strengthened.

Niksen has another advantage: It inspires us. Inspiration almost always happens when you're doing nothing special — when you're showering or doing the dishes, for example. These types of activities give the brain the opportunity to process information, which in turn leads to fresh and new ideas.

At the University of Rotterdam, researchers wanted to know in which social environments niksen works best. They discovered that the more stressful the environment is, the more effective niksen is too.

During this experiment, they also measured how chaotic different countries were. For example, by measuring how long it took to buy stamps at a post office they discovered that the social pace in the Netherlands was a lot faster than, for example, the pace in Indonesia. This is why niksen is much more effective in Holland than in Indonesia — people are more chaotic, things are more fast-paced, which is why people need more downtime.

I think that the social pace in Japan is much faster than that of the Netherlands. So niksen could have a huge impact in Japan.

BI: In practice, doing absolutely nothing is difficult, don't you think?

NY: Sure, it's very difficult. You're meant to look out the window without thinking. That sounds more like meditation to me. Even the Dutch have difficulties with that. Niksen actually has a rather negative meaning in the Netherlands. The country's culture is marked by Calvinism: hard work is in their nature. This is why it's difficult for Dutch people to niksen.

If you find it too difficult to just look out of the window, you can try a different version too: do the dishes plates without thinking. Or do something monotonous — like knitting.

It is important to do something "semi-automatically." That means concentrating on something simple without much effort. Even a game on a smartphone can be niksen. Many Japanese commuters like to play on their mobile phones, for example. It's important that everyone finds their own version of niksen.

BI: Playing on a smartphone is niksen? I'm afraid I'd feel guilty about it. It sounds like you're just ignoring problems.

NY: No, it's not an escape from reality. It's a process by which you give your thoughts the opportunity to mature. Bill Gates and Jeff Bezos also do the dishes.

BI: How do you niksen in your personal life?

NY: I usually work from home. So the way I niksen is by folding laundry or playing a piece on the piano that I already know so that I can do it without thinking. But don't worry, it doesn't always work for me either. While I am folding the laundry, I sometimes think: "Oh, I still have to answer this email." I am still improving myself.

BI: What do your Dutch friends do when they want to niksen?

NY: Most of my friends don't do it during work, but on their days off or on vacation. And most of them are really good at it. Sure, if you're the CEO of a big company, you will still need to reply to some emails during your holidays. But you can also always send an automated email saying: "I'm not there until X, I will respond to your email afterward." Most people will accept your absence and will handle it just fine.

I always go on a long summer vacation, but then I have to make many plans. My Dutch friend recently asked me what I did on holiday. I answered: "I was rowing in Hokkaido" and he replied: "You did something so elaborate on your holiday. I just sat on the beach and spent all my time reading."

BI: I understand you. I also always need to plan something when I'm on vacation.

NY: Yes. Japanese people don't feel comfortable doing just nothing. Many Dutch people also say that they are not very good at niksen. But I can see that they are much better at it compared to us. They don't feel obliged to do anything special while on holiday.

Dutch people, for example, love camping in France or Italy. But when they are there, they live like they're at home, even if they're in another place. They cook, wash, read, and the children play in the parks.

BI: And why can't Japanese people do this?

NY: I suspect that the cause lies in our childhood. When I went on our summer holidays as a little girl in Japan, I always had a lot of homework to do. Already in primary school, I was given the impression: You have to work during the summer holidays.

In the Netherlands, there is no such thing. Homework is not for the summer holidays. The primary school pupils just play and waste their time. These experiences eventually lead to the fact that they can easily switch to niksen as adults.

BI: So the foundation of niksen is already set in childhood?

NY: Right. That's why I would suggest that Japanese educators don't assign any homework during the holidays. The only assignment that should be given should be something like be an illustrated diary.

But adults need to show kids how to do it too. They need to rest too. Their vacation days are already so limited — they don't have to do something special like go to Disneyland or a trip abroad every time. If this reduces your stress, then you can do these things. But I doubt that it will actually reduce your stress levels. And it is also pleasant for children to just stay at home for a while.

BI: So we should show our children that we must also rest from time to time.

NY: Exactly. You could start by simply canceling any weekend plans.

German edition translated from the original article in Business Insider Japan

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12 science-backed ways to lose weight without going on a diet

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  • Fad diets may be popular weight-loss strategies, but they don't typically work very well.
  • Instead, dietitians recommend sticking to a sustainable healthy eating plan that you enjoy and preparing more of your own food.
  • Other simple weight-loss strategies include staying hydrated, avoiding sugar, and planning ahead so you're not making impulsive food choices when you're hungry.

Going on a diet is a losing game. Some research suggests more than nine out of every 10 people who try to diet will fail.

Even people who are able to diet successfully often fight a tough battle against the body's evolutionarily savvy attempts to store extra energy. In fact, scientists have found that the bodies of severely overweight people who lose weight can work against them: as they slim down, their metabolism drops, making it harder to lose more weight. 

Experts agree that extreme diets and juice cleanses aren't good long-term strategies for maintaining a healthy weight. To that end, the US News & World Report's 2020 ranking of the best diets put the trendy ketogenic diet in one of the bottom spots.

But there are a few simple things you can do to stay trim and satisfied in the long run. 

We asked dietitian Jason Ewoldt from the nation's top-rated hospital, the Mayo Clinic, for his simplest, sanest ideas for staying lean. Here's his advice.

SEE ALSO: The most surprising foods Weight Watchers considers zero points — and why

Stay hydrated. If you hate drinking water, zest it up with citrus or drink it carbonated (without adding empty calories into your diet).

Ewoldt noted that patients often end up misinterpreting thirst for hunger.

"A lot of times, people just seem to be a little dehydrated," he said. 

A 2016 study of more than 18,000 people in the US found that those who drank more water were consistently more satisfied and ate fewer calories on a daily basis. They also consumed lower amounts of sugar, fat, salt, and cholesterol than more dehydrated participants. 

There's also some limited evidence that drinking water can help you burn through more calories, at least for a little while. So keep sipping.

 



Whatever you drink, it's best to steer clear of sugar — and probably artificial sweeteners, too.

Many studies have found that drinking a lot of sugary soda or juice could increase your risk of an early death.

The most recent research — a long-term study of more than 118,000 men and women— suggests that the more sugar people drink, the more likely they are to die. 

There's also some evidence that consuming drinks with fake sugar may not be any better for our health and may lead to weight gain.

Scientists studying the blood vessels of rats discovered that while sugar and artificial sweeteners act in very different ways inside the animals' bodies, they can both up the odds of developing obesity and diabetes.

The researchers think this is because artificial sweeteners may mess with the way our bodies process fat. More research needs to be done in humans to know for sure, though.



Aim for seven to eight hours of shut-eye per night.

Most of us like to think we can operate well without a full night's sleep. But neuroscientist and sleep expert Matthew Walker says that's wrong. According to Walker, a lack of sleep is literally killing us.

And it makes us more likely to eat unhealthy food. 

Research published in 2013 in the journal Nature Communications revealed that sleep-deprived eaters are more likely to reach for high-calorie foods and gain weight than well-rested people. That's because being sleepy also snoozes the region of the brain that helps tell us when we're full.



Taking time to enjoy breakfast and lunch is a good way to avoid overeating later in the day. Try to eat before you get irritable and impulsive.

The advice is almost a cliché at this point, but research suggests that breakfast-eaters stay trimmer and avoid putting on belly fat compared to people who don't eat in the morning. 

Last year, research from the Mayo Clinic found that people who skip breakfast put on roughly five to eight more pounds in a single year than regular morning eaters. 

Ewoldt said your breakfast doesn't have to be big, but you should eat something to help avoid impulsive hunger-fueled binges of fatty or sugary food. 

"When we're hungry, we're going to go with what's quickest and easiest," he said.

Often that translates to more processed, high-calorie foods with little nutritional value. 



If you're wondering what to start your day with, consider a high-protein yogurt sprinkled with nuts and berries (without added sugar).

Yogurt is a favorite breakfast staple of many nutrition experts.

Ewoldt likes to sprinkle his Greek yogurt with some berries in the morning for a simple, quick breakfast.

Likewise, Harvard physician Monique Tello often eats a high-protein Icelandic yogurt with a side of fresh fruit, nuts, and seeds at the office.

Cancer researcher David Harper, a professor at the University of the Fraser Valley in Canada (who adheres to the restrictive high-fat ketogenic eating plan) also often starts the day with a high-fat yogurt topped with a few berries and some roasted nuts. 

If you want to try this breakfast, be sure to choose an unsweetened yogurt that is naturally low in sugar.



Consider incorporating a healthy mid-morning or mid-afternoon snack into your daily routine.

"If you have a small, healthy, filling snack, you're still hungry for lunch, you're just better able to manage choices," Ewoldt said. 

When selecting a snack, avoid carb- or sugar-heavy foods that masquerade as healthy and won't keep you feeling full, such as cereal, granola bars, and bottled smoothies.

Ewoldt said he often opts for a cheese stick, banana, or other piece of fruit. Nuts are also a good option, since they're full of protein.



Plan ahead by getting your veggie chopping and meal prepping done before you're hungry.

When we're hungry, it can be hard to say no to processed foods, which are bad for our waistlines and are associated with a higher risk of cancer.

Ewoldt said having a daily plan "makes healthy eating a heckuva lot more attainable."

He packs his lunch for work at least four days a week and picks out foods that will keep him satisfied for hours. He stocks up on chicken patties, crunchy vegetables and hummus, as well as guacamole. 



Make your days a little nuttier.

Nuts are a fatty, wonderful way to stave off cravings between meals, and they're a healthy source of protein.

A study of more than 81,000 people in North America found that people who ate just a handful of mixed nuts or seeds each day reduced their risk of developing heart disease. Getting a little nutty also helped the study participants lower the "bad" LDL cholesterol levels in their bodies.



Work out in the morning.

Studies have shown that people who work out in the morning on an empty stomach can burn up to 20% more body fat during their workouts, since they have to use more stored-up fat as fuel.

But in general, incorporating more movement into your routine at any time of day will lead to major benefits. Exercise has been shown to provide a smorgasbord of health improvements: it can help stave off depression and keep your heart, lungs, and mind healthy into old age. 



Eat more filling whole grains like quinoa and brown rice.

Whole grains like oats, cracked wheat, and brown rice are a great way to satisfy your appetite and stay full. Plus, they're also rich in potassium, iron, and B vitamins.

These fiber-rich foods take more time for the body to break down, and can fuel us for hours. That makes them a better choice than processed, nutrient-stripped grains like those in white breads, crackers, and white rice.



Enjoy some fruit.

Fruits are another great way to incorporate hunger-satisfying fiber into your diet. Plus, they're a great source of vitamins and water. 

 



Treat yourself sometimes.

If there's one thing dietitians and food experts agree on, it's that deprivation and villainizing "bad" foods leads to binging and diet failures. 

So indulge once in a while, Ewoldt said — in moderation. 

If it's wine you crave, he suggests limiting your intake to one 5-ounce glass (that's about a fifth of a bottle) and "really sip and really enjoy it."




I cooked 4 Impossible Burgers at home, and it felt bizarrely familiar — these are the best and worst parts of the experience (BYND)

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  • Impossible Foods is finally offering its veggie-based version of ground beef in supermarkets.
  • Impossible already has burgers at Burger King (the Impossible Whopper) and White Castle, as well as a variety of smaller restaurants. This is the first time people can buy the ingredients directly and make their own Impossible meals.
  • I made Impossible Burgers for lunch and dinner — four in total between myself and my partner.
  • The experience was familiar, of course, but distinctly different from what I'm used to with ground beef.
  • Visit Business Insider's homepage for more stories.

Burgers, as we all know, are delicious — a near-perfect combination of fatty, salty meat with creamy cheese and fresh vegetables, all wrapped in a soft, crusty bun.

In my mind, the ideal burger is something along the lines of what you'd find at Shake Shack or In-N-Out: a smashburger. Not the chain, but the concept: a relatively small, concise burger.

It's that type of burger, or something like it, that I set out to make with the newly available Impossible Foods "meat." The experience was both fascinating and familiar.

SEE ALSO: Impossible Foods CEO slams rivals' 'awful' products that he says help convince shoppers that all plant-based meat alternatives 'suck'

First and foremost, the raw version of the Impossible Burger looks an awful lot like highly processed ground beef.

Impossible's "beef" looks very similar to actual ground meat — albeit highly processed ground meat, along the lines of Spam.

It has a kind of compacted feeling as well, no doubt because of the way it's sold: in a plastic pouch. It feels condensed because it has been condensed.

This is a notable difference from ground beef that often comes in long strands, directly from the grinder. The best burgers are made from relatively loose ground beef that hasn't been "overworked," which felt like a strike against Impossible's "meat" right out of the box.

(Spoiler: It turned out to not be a problem at all.)



Yes, you can eat Impossible's "meat" totally raw. Honestly, it tastes pretty good uncooked.

If you've ever eaten a terrine, or a Thai laab, or another type of chopped-meat dish, you'll be right at home eating Impossible's "meat" raw. It could certainly use some salt, but the product straight out of the packaging packs a surprisingly savory, umami-rich punch.

Also of note: It's got a lot of chew, distinctly different from the paste-like consistency of pâté.

To that end, Impossible Foods has test-served its "beef" as tartare — and that's unsurprising. With the right crowd, it would totally work.



But let's not kid ourselves: My goal was making burgers, not eating veggie tartare.

For each of the four burgers I made, I did the same thing I'd do when making a standard burger:

  1. Weigh out 3 ounces of veggie meat.
  2. Gently roll it into a ball, then gently form that into a thin patty.
  3. Generously season both sides with salt and pepper.

I used a standard stainless-steel pan set over the highest flame on my hottest burner, slicked with a teensy bit of vegetable oil to prevent sticking (a 1/2 teaspoon or less). After two to three minutes, I flipped the patties and topped the seared side with a slice of white American cheese.

Outside of toasting the bun and preparing vegetables, this was the process I repeated for each of the four burgers I made. It is exactly the same process I use for making beef burgers, and it produces consistently delicious burgers.

What was most amazing, right off the bat, was how directly this process applied to Impossible's veggie burgers.



The Impossible Burger cooks very much like a beef burger, which was shocking to me.

Anyone who's cooked lots of burgers knows how to tell when to flip: The edges of the patty facing down start to curl a little and change color, and a bit of liquid tends to pool on the top.

It's an age-old sign that it's time to flip the burger, which is then quickly topped with a slice of cheese that can melt as the second side sears.

Impressively, the Impossible Foods veggie version acts very similar. If anything, I found that it seared a bit faster than a standard beef burger.

Best of all, the Impossible Burger is incredibly friendly to eaters who like crispy edges on their burgers (like me). Part of what Shake Shack is so well known for is exactly this, and it's stunningly easy to re-create with Impossible's veggie patty.



Visually, the Impossible Burger is stunningly close to the real thing.

There are some pretty impressive visuals inside an Impossible Foods burger.

It's got crags and a seared, crispy exterior, where melted cheese can blend with the patty to form something new. It bleeds, as you can see above, into the bun below it, just as a beef burger would — remember, I used almost no oil in the pan, so any juices coming off the patty are from the burger itself. The edges look like a loose amalgamation of protein strands, just like on a ground-beef patty.

Honestly, you could very likely market and sell these burgers as beef burgers and most people wouldn't be able to tell the difference.



But anyone paying close attention would quickly realize the difference: Impossible's burger doesn't taste like beef. It's close! But it's not beef.

Do you know the word "unctuous"? It's kind of gross-sounding, so bear with me for a moment: It means "of the nature of or characteristic of an unguent or ointment; oily; greasy."

Some of the best meat dishes are so great because of their unctuousness. Your favorite roast, for instance, is made particularly delicious because of the slow rendering of its fat, which makes the roast more tender and more flavorful.

Simply put: Fat is a major component of what makes meat taste good.

And not just any fat — the type of fat and the type of animal it's connected to (to say nothing of what the animal ate or how it was raised) can make a huge difference in taste and complexity. That's all before we start talking about how a particular dish was cooked.

No matter how much coconut oil and sunflower oil Impossible adds to its fake beef, it cannot replicate naturally occurring animal fat in meat. It can come close! And it does come close with its ground-beef replacement. But it's missing a layer of complexity that beef has.



But just because it doesn't taste exactly like beef doesn't mean it's not delicious. Let me be clear: The Impossible Burgers I made were absolutely delicious.

There are some massive upsides to making and eating an Impossible Burger over a beef burger.

For one, after eating several burgers, I didn't feel as if I'd eaten several burgers. It was clear that I'd eaten, but I didn't feel heavy or greasy or gross — I just felt pleasantly full.

For another, searing was even easier with the Impossible Burger than with a beef burger. It sits flatter against the pan, thus more easily pulling an even sear.

Perhaps most importantly, the Impossible Burger gets aggressively crispy, which is truly delightful insofar as it replicates one of the primary functions of a patty in a smashburger.



Let's talk downsides: the smell, the sliminess, and the lack of true beef flavor.

My initial impressions of Impossible Foods' meat were not positive.

When I took it out of the package, it reminded me more of opening a can of dog food (which I, unfortunately, do every day) than opening a butcher's package full of ground beef. There was a surprisingly strong scent, which ground beef usually doesn't have, and a general sliminess to the product. That latter bit was especially bad, because slimy ground beef is usually a good indication that it's gone bad.

About 25 seconds later, after I had more closely sniffed and actually tasted the veggie "beef," things improved considerably. It quickly leapt from alien object to something more familiar: a kind of verisimilitude of beef that my brain accepted as real enough.

My wife wasn't quite as easily sold. The first burger I made in her presence she said smelled like chocolate. By the second burger, her impression of the cooking smell had turned from "like chocolate" to "weird."

Notably, she ate the burger and didn't say it tasted bad — but she did say that "it doesn't taste like a burger."



The biggest downside of all: the premium price.

At most grocery stores, you'll pay anywhere from $3 to $8 for a pound of ground beef.

It's pretty rare to pay the higher end of that spectrum. I had to call the fanciest butcher shop in Brooklyn, The Meat Hook, which prides itself on being a more labor-intensive whole-animal butchery, to find some ground beef that costs $8 a pound.

But Impossible Foods is selling less than a pound of its ground "meat"— 12 ounces — for $9, a pretty stark comparison to the $3 you could pay for more ground beef.

I asked Impossible Foods CEO Pat Brown about the price during an Impossible Foods event in New York City last September. Here's what he had to say:

"We're priced in the range of what I would say is premium ground beef at this point, not the kind of super-mass-market ground beef. And that's because although structurally our economics are vastly better than the animal-based food industry — because we use less than a twenty-fifth of the land, a tenth of the water, less than a twelfth of the fertilizer input, and all the things that are driving expensive meat production — what we lack, that they have, is massive scale. We're scaling up right now from tiny to big, and it's only when we get to a bigger scale when we realize the advantages of our process. And our goal is to get our prices affordable to everybody in the world, not just even in the US but in the developing world, as fast as we possibly can. But it doesn't happen instantly, and we can't sell our products at a loss if we want to stay in business. Fortunately, we have more demand than we can handle at our current price."

In so many words: As Impossible's "meat" becomes more popular, its price should correspondingly decrease as its makers feel more of the financial benefits of the company's more environmentally friendly approach to food creation.

Let's hope that's the case, because $9 for 12 ounces is an awfully high price to pay for a burger.



8 of the biggest misconceptions people have about Native Americans

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  • As one of the few Native American people in the entertainment industry, I'm used to being asked bizarre questions about my culture.
  • Many people seem to think that all Natives live in teepees and look like caricatures from the 1700s.
  • Here are some of the weirdest and wildest misconceptions people have about being Native American today.
  • Visit Insider's homepage for more stories.

As one of the very few Native American people working in the entertainment industry, I'm used to being asked bizarre questions about my culture and upbringing. 

Growing up on the Tulalip Indian Reservation in Washington state, I was ill-prepared for how little your average person knows about Native issues. 

For context, according to a recent study by the Native run nonprofit IllumiNatives, 87% of United States schools don't cover Native American history beyond 1900. And that fact isn't more apparent than when a grown adult — who went to college and should really know better — asks me if I was born in a teepee.

To head some of these questions off at the pass, I'm here to clear up some of the weirdest and wildest misconceptions people have about being Native American in the 21st century.

We weren't all born In teepees.

You'd think I wouldn't need to tell people that an entire race of people wasn't born in teepees or doesn't currently live in them. But if the multiple times I've been asked if I was born in a teepee is any indication, it's very important that I address this question first.

Teepees were mainly used by tribes located in the Great Plains region of the United States, as well as in the Canadian Prairies. As members of the Cowlitz Indian Tribe, based in and around southern Washington state, my people most likely didn't live in teepees. We traditionally lived in longhouses, which are large homes made out of cedar and shared by half a dozen to a dozen families.

So the real question is, "was I born in a longhouse?"

The answer to that question is no. It's 2020. I was born in a hospital in a big city, like you probably were. Why would you ask me such a weird question?



We don't all look like a caricature from the 1700s.

As a lighter-skinned Native with short hair, I'm regularly asked by non-Natives if I'm "really Native."

You know when I wasn't asked this question? When I had long hair.

Natives are often forced into a small cultural box by non-Natives, which severely limits how we're allowed to present ourselves to claim our Nativeness. Women have to look like Disney's Pocahontas, who, if you aren't already aware, is a literal cartoon character. Men have to look like the crying Indian from those old anti-littering PSAs, who, by the way, was played by an Italian guy.

Native film and television actors often lose acting roles for not fitting into this stereotype, and many are literally painted on set to make their skin appear more "red" for the camera.

Are there Natives out there who have long hair and wear traditional buckskin? Sure. But there are Natives with hair of all lengths and colors and skin in any tone imaginable. Just because someone doesn't look like an extra from an old John Wayne movie, with flute music playing every time they talk, a stoic expression always stuck to their face, and a best friend who is a literal eagle, that doesn't make them more or less Native.

Note: I reserve the right to change my answer to this question if and when I become best friends with an eagle.



We're not all the same tribe.

I am an enrolled member of the Cowlitz Indian Tribe. This is not to be confused with the Cherokee Nation, the Nez Perce tribe, or the Lakota tribe. In total, there are 570-plus federally recognized tribes in the United States, hundreds more at the state level, and a ton more that are not federally recognized.

Tribes have their own cultures, languages, aboriginal lands, traditional outfits, and everything in between. The cultural differences from one tribe to another could be as big as the cultural differences between the United Kingdom and Egypt.

To assume that all Natives wore loincloths or buckskin, or hunted buffalo, or whatever your elementary school teacher told you about Native American people while you made a construction-paper headdress the week before Thanksgiving is probably wrong, and in the case of the headdress, more than a little racist.



There's no such thing as being 18% Cherokee.

I refer to myself as "enrolled Cowlitz." That means that I am "on the books" with the Cowlitz Indian Tribe — I have a tribal ID card and an enrollment number. My tribe's office can track my lineage back to which original Cowlitz family I belong to. I have a biological tie to being Cowlitz, but I also am an enrolled member of my tribe in the same way that you are a citizen of a state or country.

Tribes are, quite literally, "domestic dependent nations" operating within the US. The tribe is the only group that controls the requirements for enrollment in that tribe, and every tribe has different rules when it comes to enrollment.

Some tribes require for enrollment a certain "blood quantum," which is a controversial measure of how Native American you are based on how far removed you are from your "full-blooded" ancestors. Blood quantum laws are problematic for a whole slew of reasons I won't get into here, and contribute to a belief that the US government views Natives as less than human. (The only beings the government measures in blood quantum are "dogs, horses, and Indians.")

Much like becoming a citizen of a country or the resident of a state, once you're a member of a tribe, you are effectively 100% a member of that tribe. To say that you're ".05% Cherokee" because a DNA test told you so is the equivalent of telling someone from Texas that you're ".05% Texan," which would be ridiculous.



Some Natives love the term 'Native American,' while others hate it, and that's OK.

Between "Indian,""Native American," and "First Nations," there are a lot of catch-all terms that are used to describe North America's indigenous residents. I'm often asked, "which one is the right one?" 

The honest answer to this question is that it depends. Each of the catch-all terms is going to have fans and detractors.

The way I've grown to understand it is that "Indian" or "American Indian" is an official term. The US government branch that primarily interacts with tribes is called "The Bureau of Indian Affairs." My tribal ID card says "Cowlitz Indian Tribe" in big letters at the top. I don't hear "Indian" said a ton by my Native friends with the general feeling being that "Indians are from India," though sometimes we'll refer to ourselves as Indians, abbreviated to "NDNs" in email chains and text threads because it feels cool.

"Native American" is the term that I use the most in casual conversation, with it often being shortened to just "Native" out of convenience and for cool points. With that in mind, many Natives find the term "Native American" offensive because associating us with "America" feels like rubbing salt in a wound, which, boy, do I get!

"First Nations" is the Canadian term for folks indigenous to Canada. Sometimes people indigenous to the United States will use the term, but it's officially in reference to our friends north of the border.

"Indigenous" is the most "woke" term to use and it works as a great catch-all to describe any groups originally native to a particular location.

If you want to make everyone happy, your best bet is to refer to people by their tribal affiliation. I'm not "Indian," I'm "Cowlitz," for example. That said, I understand that memorizing nearly a thousand tribal affiliations might be a lot to ask when your mind's already full of fun facts about your favorite "Bachelor" contestants. (Did you know that season 23's Colton Underwood used to play football? So interesting!) 

And finally, if you want to make me happy, refer to me as Joey Clift. That's my name!



Non-Natives shouldn't call things their 'spirit animal.'

This is less a question and more an observation. I often see people on the internet refer to everything from John Cena to Philadelphia Flyers mascot Gritty as their "spirit animal." 

I get it, you like John Cena. I like John Cena too. But for my tribe at least, the process to receive a spirit animal is a hard, personal journey, not unlike receiving a military honor or a Catholic patron sainthood. Don't you think it cheapens a very important cultural achievement for a very marginalized group of people just a little bit when everybody calls everything their "spirit animal?"

If you really need to say that you like or relate to John Cena or Chester Cheetah or any other fictional or non-fictional character, maybe just call them your Patronus instead? A Patronus is from the "Harry Potter" series, and the only person you might offend by using that term is Voldemort.



No one can speak for all Natives — myself included.

As I mentioned previously, Native people come in all shapes, sizes, and skin colors, and we're from so many different tribes and cultures that it's impossible for one person to speak for all of us, myself included.

I recently worked in a writers' room with a bunch of super funny Native American comedians, and even within our small room of a half dozen people, our opinions differed on a lot of things. If a room of Native American comedy writers can't speak on all topics with one voice, what makes you think your friend who just got a DNA test that says he's "5% Cherokee" is a good barometer for how all Natives feel about Native American sports mascots, or "Indian princess" Halloween costumes, or wearing a headdress to Coachella, or a million other highly sensitive issues?

(I'm just going to answer that for you. Your friend with the DNA test or your other friend with a mysterious, potentially made-up Cherokee Chief great-great-grandfather who they don't know anything about can't speak for all Natives, either.)



We're still here and we're doing a lot of really awesome stuff.

Outside of racist sports mascots and plays about Thanksgiving, Native people are very rarely shown in the media, and almost never in a contemporary light. 

Our representation in the media is so lacking in the modern day that we're often called an "invisible" minority. Because of that, a question I often receive from grown adults is, "aren't you guys extinct?"

First off, ouch. Second, no! We're still here. There are around 6 million Native American people currently listed on the US Census, which is similar in size to the Jewish-American population and the Chinese-American population. So we're not exactly "rare" either.

Also, we're doing some amazing stuff! Aaron Yazzie is a genius Navajo mechanical engineer. He's currently working for NASA and he's building drill bits for the 2020 Mars Rover. Rebecca Roanhorse is a stellar Ohkay Owingeh Pueblo author who wrote "Resistance Reborn," an official, canon novel in the "Star Wars" universe. Laguna Pueblo politician Deb Haaland and Ho-Chunk politician Sharice Davids became the first two Native American women elected to US Congress in 2018. Nyla Rose is a tough-as-nails Oneida First Nations professional wrestler signed with All Elite Wrestling. John Herrington is an inspiring Chickasaw Nation astronaut and the first-ever Native American in space.

These are just a few of the many, many very awesome contemporary examples of Natives not just existing, but flourishing in the 21st century. Not only do we still exist, we're killing it.



YouTube star Logan Paul and NFL player Antonio Brown are trading insults online and hinting at a possible boxing match

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logan paul antonio brown boxing fight

YouTube personality Logan Paul may have only fought one other YouTuber so far in his pursuit of a professional boxing career, but it appears he's looking to raise the stakes by possibly taking on controversial football player Antonio Brown.

Although no punches have yet to be thrown, Paul and Brown traded figurative jabs late Monday night on Twitter. After Brown tweeted at Paul to "square up," Paul responded an hour later with a comeback about Brown's short stint with the NFL team the New England Patriots, who dropped him from their roster after just 13 days.

"I'd drop you faster than the patriots," Paul tweeted back at Brown. The Twitter fight comes a week after Paul appeared on Barstool Sports' KFC Radio, where he called out Brown by name and said he wanted to "f--k (him) up."

Rumors about the fight have already gained traction across the internet, which was just recently treated to rumors that Paul had appeared in a (likely fake) sex tape. Sports-betting platform Odds Shark has even released opening odds for a "potential match" between the two, which favor Paul to win.

Representatives for Brown and Paul did not respond to requests for comment.

In a high-profile celebrity boxing match in November, Paul fought fellow YouTuber KSI and lost. Paul, 24, recently told Business Insider about his plans to pursue a career as a professional boxer outside of creating YouTube videos. Despite his minimal experience and losing record, Paul has said he wants to fight again, and has challenged Conor McGregor to a fight on at least two separate occasions.

Meanwhile, Brown finds himself without a job amid the NFL post-season playoffs. Brown, a celebrated receiver, saw his status in the NFL dwindle in 2019. Brown has been a free agent since September, when the New England Patriots released him just 13 days after signing a one-year deal. In those 13 days, reports emerged accusing Brown of raping his former fitness trainer and sending "intimidating" messages to a second accuser.

Just this week, Brown dropped an auto-tuned rap song and an accompanying music video, which has been met with negative feedback online.

Paul has also faced controversies and career setbacks in recent years. After staying scandal-free for the start of his career, Paul has made a series of missteps. In 2017, Paul released a video showing a dead body in Japan's "suicide forest," a highly criticized incident that negatively impacted his fanbase and led many to question his judgment. He followed the scandal with a video showing him tasing dead rats, and has also made racist and homophobic remarks on Twitter and his podcast.

When Forbes released its list of the highest-paid YouTubers at the end of 2019, Paul and his brother, Jake, both failed to place on the list.

SEE ALSO: How Logan Paul went from making videos in his backyard to becoming a 24-year-old millionaire and one of the most controversial stars on YouTube

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Sex workers are fundraising for Australia bushfire relief by selling nude photos online. They've raised hundreds of thousands, but not without consequences.

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The remains of a destroyed house are pictured in Cobargo, as bushfires continue in New South Wales, Australia January 5, 2020. REUTERS/Tracey Nearmy

  • Australia is suffering through unprecedented deadly bushfires, and people from around the world have harnessed creative means to raise money toward the relief efforts.
  • Sex workers have been selling nude pictures in exchange for donations to relief funds, including Kaylen Ward, whose cause went viral and may have netted more than $1 million in donations.
  • Even with the success of her campaign, Ward has seen her Instagram account deactivated and her nudes passed around free online.
  • Dozens of sex workers have since launched similar campaigns, raising hundreds of thousands of dollars. Many told Business Insider that throughout their careers they worked in constant fear their accounts could be taken down because of the stigma around their professions.
  • Visit Business Insider's homepage for more stories.

A sex worker has created one of the most viral fundraising campaigns for Australia's devastating bushfires, and she claims to have raised more than $1 million by selling off her nude photos in exchange for donations.

Since announcing her fundraiser on Twitter less than a week ago, Kaylen Ward — self-dubbed "The Naked Philanthropist"— has gone viral. Her initial tweet has garnered hundreds of thousands of reactions, and her efforts have been reported on by majornews outlets. She hired two assistants just to get through all the messages she was getting from people showing receipts of donations and asking for nudes in return. Someone even started a petition on Change.org to award Ward the Nobel Peace Price for her humanitarian contributions (it has nearly 1,500 signatures).

Ward's newfound fame has not come without consequences, however. Though her campaign was launched on Twitter, Instagram deactivated her account for violating its policies over soliciting nude images. Fake Instagram accounts have popped up in its place, and people have leaked her nudes free on the internet. She said her family "disowned" her after her finding out about her sex work. Users have dug up past content and accused her of racism. That's not to mention all the harassment and criticism she's faced on social media, from people slut-shaming her to accusing her of pocketing donations.

Dozens of sex workers on Twitter have adopted the same nudes-for-donation fundraising model, and some have told Business Insider they've raised thousands of dollars in just a few days. Ward's approach isn't necessarily new: It's existed as a way sex workers have raised money for past causes, such as the Amazon rainforest fires.

The Naked Philanthropist

But sex workers who spoke with Business Insider said the negative reactions Ward faced were somewhat typical of their industry. They shared stories of their faces showing up on dating apps, their identities getting leaked to family members and employers, and their nude photos shared freely without consent. Many referred to the stigma that their industry faced from those who didn't see sex work as a real job and made it a point to slut-shame them across the internet.

A sex worker named Skyla Rayne told Business Insider her nude photos "wind up everywhere."

"Unfortunately it is out of my control, and I choose to just believe that those people who share our nude bodies without our consent are incredibly broken," she said. "I can't personally stop it from happening."

'You'd be amazed the tips and tricks you have to learn not to get shadowbanned or deleted'

Ensuring their accounts across social platforms are in compliance with murky and oft-changing policies is even trickier, several sex workers told Business Insider. They have to be prepared for their accounts to disappear without notice.

Their presence online was thrown into even more uncertainty as a result of the sex-trafficking law FOSTA-SESTA, which took effect in 2018 and put internet platforms on the hook for what users created and published on their platforms. Instead of cracking down on illegal sex trafficking as intended, entire communities where sex work has thrived were shuttered.

Because of these complications, sex workers have had to quickly learn which social platforms are more friendly toward them than others. Many workers told Business Insider that Instagram — along with its parent company, Facebook — had been one of the harshest platforms toward sex workers. Rayne said her Instagram account had been deleted three times with tens of thousands of followers lost, eliminating one of her revenue streams and putting her livelihood in jeopardy.

Business Insider asked Instagram to further explain its policies on adult nudity and sexual activity, but the platform provided only the same canned statement regarding Ward's account: "This account was disabled for violating our policies. Offering nude images is not allowed on Instagram."

A US sex worker named Charlotte Mae accused Instagram of hypocritical application of its policies regarding sex workers and celebrities. Mae told Business Insider that Instagram would remove sex workers' explicit, yet censored, photos while allowing more graphic content from celebrities like Kim Kardashian.

Twitter, on the other hand, was described to Business Insider as one of the most sex-worker-friendly platforms — especially in the wake of Tumblr's porn ban in 2018. It's why Ward, and dozens of other sex workers, launched their nudes-for-donations campaigns there. Twitter's policies allow for adult content and nudity as long as it's consensually produced and published.

"You'd be amazed the tips and tricks you have to learn not to get shadowbanned or deleted. Almost all of us depend on social media for our livelihood," a California-based sex worker named Dominatrix Rin told Business Insider. "If they take it down after years of building up a following, the financial effects are very real. They are unceremonious about it, and will delete you without warning."

Despite the challenges facing them online, sex workers told Business Insider that the virtual community they had created was incredibly valuable, where fellow sex workers consistently provide one another with support, advice, and positivity they may not see elsewhere online.

"I have never seen a closer knit community than [sex work] Twitter. There are girls on here that I trust implicitly and love dearly," the Texas-based sex worker Alison B told Business Insider. "Sex work is a valid job, whether you do it online or in real life, part time or full time."

SEE ALSO: Facebook CEO Mark Zuckerberg is just like us: He shops for bargain deals at Costco.

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Emma Chamberlain, YouTuber and Gen Z influencer, says the term 'influencer' is 'disgusting' in cover story for Cosmopolitan

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emma chamberlain cosmopolitan cover

Emma Chamberlain, one of the internet's most influential stars among Gen Z, doesn't want to be known as an "influencer." Instead, the 18-year-old YouTuber says she wants her fans to see her as a friend and entertainer.

Chamberlain called the term "disgusting" in a recent interview with Dana Schwartz for Cosmopolitan. Chamberlain is featured on the cover of the magazine's February issue, her first time appearing on the front of a major US magazine.

"If someone is calling me an influencer, they're saying that my job is to influence, and I don't think that's true," Chamberlain told Cosmopolitan. "I prefer to entertain and be a friend. I don't want to influence."

Even if Chamberlain doesn't want to be called an "influencer," she is undoubtedly one. Chamberlain is known for her goofy vlogs and candid videos, which are shared with her more than 8.5 million YouTube subscribers and amassed nearly 1 billion views. And she makes money in part by using her popularity to market products and brands

The 18-year-old's quirky and lively personality has turned her into someone teens follow in droves because they see her as someone relatable and just like them. 

"I make fun of YouTubers and I am one. I think of it as, 'Why not play into it? If you can't beat them, join them,'" Chamberlain told Cosmopolitan. "Watch my videos—if you hate it, go watch the news or something, I don't know. Like, have fun, but I don't care."

Chamberlain's influence has also been recognized by, and integrated into, mainstream culture and fame. She attended Paris Fashion Week twice in 2019, and hung out with supermodel Karli Kloss at a Parisian bakery during one of the trips. She's been credited with boosting the popularity of the VSCO girl aesthetic that took over Generation Z and TikTok during the summer of 2019. She now hosts a podcast called "Stupid Genius," and she was named to Time Magazine's 100 Next list, showcasing rising stars shaping the future.

Most recently, Chamberlain launched her own coffee company called Chamberlain Coffee, which sells bags filled with coffee grounds, similar to those used for making tea. At $10 a bag, Chamberlain's coffee isn't cheap.

SEE ALSO: I spent a day following an Instagram influencer around New York City to see what her job was really like — and it was way more work than I expected

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